Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Industry Research: Travel & Tourism

Business guide to industry research

Searching USC Databaes

For general industry overviews, market research reports, and articles search terms like: TRAVEL, TOURISM, TRAVEL AND TOURISM combined with terms like INDUSTRY, MARKET, or TRENDS.

Also, look at resources pertaining to the Hospitality industry (hotels/lodging and restaurants) on our Hospitality research guide. 

USC Industry Information Databases

Publications in USC Libraries

Trade Publications

Government Information and Statistics

Many states and large metropolitan cities have travel and tourism departments (such as Visit California or Discover Los Angeles) so search for those resources if you are looking for regional data.

Industry Associations

There are a number of niche tourism associations catering to specific clientele, industries or sub-markets.  Some examples are 'golf tourism', 'LGBT tourism', 'culinary tourism', and 'religious tourism'.  Search the internet to find associations affiliated with these types of tourism.  Listed below are more general travel and tourism association resources.

Additional Reports