Searching USC Databaes
For general industry overviews, market research reports, and articles search terms like: TRAVEL, TOURISM, TRAVEL AND TOURISM combined with terms like INDUSTRY, MARKET, FORECAST or TRENDS.
Also, look at resources pertaining to the Hospitality industry (hotels/lodging and restaurants) on our Hospitality research guide.
USC Industry Information Databases
- TOP INDUSTRY DATABASES:
- IBISWorld This link opens in a new windowDetailed market research and analysis for U.S., China and Global markets
- Standard and Poor's NetAdvantage This link opens in a new windowDetailed data on specific companies and industries, including profiles, financial data, stock information, competitors and competition, and forecasts for future business.
- Passport This link opens in a new windowPassport/GMID by Euromonitor. International industry, company and market information
- MarketResearch.com Academic This link opens in a new windowDetailed reports from multiple publishers.
- BCC Research This link opens in a new windowIndustry coverage focuses on many technologies and sciences (Life Sciences, Materials, Environment and Sustainability).
- Mintel This link opens in a new windowMintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.
- ADDITIONAL RESOURCES:
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowProvides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
- EStatement Studies This link opens in a new windowProvides financial ratios and other information on many industries.
- Forrester This link opens in a new windowTechnology and market research from Forrester Research, Inc. focusing on the business implications of technology change.
- Gartner This link opens in a new windowUSC/netID/webmail password required for access. USC does not have full access to all reports.
- SBRnet (Sports Business Research Network) This link opens in a new windowSports Business Research Network provides market research and industry news for the sports industry.
- SRDS - Standard Rate and Data Service This link opens in a new windowStandard Rate and Data Service compiles contact information and ad rates for a variety of media sources
- WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
- Wharton Research Data Services (WRDS) This link opens in a new windowCompustat provides industry index information: Select Compustat - Monthly Updates - Select Region - Select Index Prices. Use 'Company Codes - Code Lookup to find industry specific codes
- Frost & Sullivan This link opens in a new windowIndustry and technology research from this global consulting firm covering US and international markets in areas such as information and communication technology, healthcare, automotive and transportation, measurement and instrumentation, chemicals, materials, energy, industrial automation, aerospace and defense, environment and buildings, electronics and security, metals, minerals and much more.
Publications in USC Libraries
OECD Tourism Trends and Policies by Call Number: EBOOKPublication Date: 2020Published biennually and accessible through the OECD iLibrary
Travel Industry Economics by Call Number: EBOOKPublication Date: 2016Hard copy available in Business G155.A1 V64 2016- Yearbook of Tourism Statistics byCall Number: LIPA International Documents Room G149 .I73Published annually by the WTO.
Tourism Innovation: technology, sustainability & creativity by Call Number: EBOOKPublication Date: 2019
Search for More Books & Ebooks
Trade Publications
- Business Travel NewsLook under 'Research' to find Surveys and White Papers.
- Travel Weekly"The travel industry's trusted voice"
- Tourism-Review.comA multilingual industry news channel covering travel and tourism in France, Germany, Italy, Russia, Spain, and the Czech Republic.
Government Information and Statistics
Many states and large metropolitan cities have travel and tourism departments (such as Visit California or Discover Los Angeles) so search for those resources if you are looking for regional data.
- ITA / National Travel & Tourism OfficeContains statistics on inbound/outbound travel and other information.
- U.S. Census - Statistics of U.S. BusinessesNAICS 561510
- World Bank - International Tourism StatisticsArrivals by country; links to World Economic Indicators
- Monthly Travel Data ReportPublished by U.S. Travel Association
Industry Associations
There are a number of niche tourism associations catering to specific clientele, industries or sub-markets. Some examples are 'golf tourism', 'LGBT tourism', 'culinary tourism', and 'religious tourism'. Search the internet to find associations affiliated with these types of tourism. Listed below are more general travel and tourism association resources.
- World Tourism OrganizationMuch of their content is for 'members only', but some is free.
- World Travel & Tourism CouncilLook under 'Research' to find free data.
- U.S. Travel AssociationClick on the 'Research' tab to find reports and data.
- Travel & Tourism Research Association"Advancing tourism research globally." Look under 'Insights' for free conference presentations.
- OECD/Organisation for Economic Cooperation & Development - TourismContains trends and policies, plus regularly published papers.
- Center for Responsible Travel (CREST)A non-profit promoting tourism policies and global practices that support sustainability; look under the 'How We Do It' tab to find Research reports.
- World Youth Student & Educational Travel Confederation/WYSESearch under the 'Research' tab for information. Some data and reports may be for 'members only.'
Additional Reports
- State of the American Traveler StudyA semi-annual study issued by Destination Anaysts; archived back to 2006.
- Global Travel Trends Report, 2022Issued by American Express
- World Travel Market (WTM) - Travel ForwardReports and insights
- U.S. Travel Industry OutlookA 2022 report from Deloitte
- UNWTO Tourism HighlightsAnnual publication of the World Tourisml Organization.
- Travel & Tourism Competitiveness Report, 2019Published bi-annually by the World Economic Forum; 2019 is the most recent available.
- MasterCard - Global Destinations Cities Index, 20192019 is the latest edition
- PhocusWright - ResearchReports covering travel, tourism and hospitality marketplace
- Traveler's Road to DecisionA 2014 report from Think with Google