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Industry Research

Guide to industry research

Travel & Tourism

Below are some of the top resources for finding market and industry research:

Note: For general overviews and market research reports search for terms like: 

  • Travel
  • Tourism

Consider adding any of the following to your search:

  • Industry
  • Market
  • Forecast
  • Trends

Finally, consider looking at resources pertaining to the Hospitality industry (hotels/lodging and restaurants) on the Hospitality, Hotels & Restaurants tab.

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities. 

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association".  Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

  • Guild OR federation OR society
  • Foundation OR council
  • Bureau OR forum

Also note: There are a number of niche tourism associations catering to specific clientele, industries or sub-markets.  Some examples are 'golf tourism', 'LGBT tourism', 'culinary tourism', and 'religious tourism'. Search the internet to find associations affiliated with these types of tourism.  

Find key government data, including reports and statistics using the following resources:

Note: Many states and large metropolitan cities have travel and tourism departments (such as Visit California or Discover Los Angeles) so search for those resources if you are looking for regional data.

Books and Reference Sources