Industry Research

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities. 

Film & Television

Theater

Here's a list of important journals:

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association".  Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

• Guild OR federation OR society
• Foundation OR council
• Bureau OR forum

California Film Commission - entertainament industry associations, guilds & unions:  https://film.ca.gov/production/associations-guilds/ 

Film, TV & Video

Theater

Find key government data, including reports and statistics using the following resources:

For TV ratings, consult the following links:

For box office data, consult the following links: