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Industry Research

Guide to industry research

Electronics & Technology

Below are some of the top resources for finding market and industry research:

Note: For general overviews and market research reports search for terms like: 

  • Information technology
  • Consumer electronics

For more specific research, consider adding terms like:

  • Software OR hardware
  • On-premise OR cloud

Add names of products or names of specific companies (e.g. Vmware) as necessary.

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities. 

Here's a list of important journals:

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association".  Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

  • Guild OR federation OR society
  • Foundation OR council
  • Bureau OR forum

Computers & Software





IT Services, Software & Hardware




Digital Media & Gaming

More helpful links:

Find key government data, including reports and statistics using the following resources:

Books and Reference Sources

For more, search USC Libraries - Journals for periodicals, magazines or newspapers using the following terms:

  • electronics periodicals
  • computers periodicals
  • semiconductors periodicals

Search USC Libraries Catalog for books using the following terms in the subject mode:

  • electronics industry
  • computer industry
  • telecommunications industry
  • telephone industry
  • semiconductor industry
  • company name (e.g.: Google)