Electronics & Technology
Below are some of the top resources for finding market and industry research:
Note: For general overviews and market research reports search for terms like:
- Information technology
- Consumer electronics
For more specific research, consider adding terms like:
- Software OR hardware
- On-premise OR cloud
Add names of products or names of specific companies (e.g. Vmware) as necessary.
- IBISWorld This link opens in a new windowDetailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
- Gartner This link opens in a new windowDetailed research from Gartner, an information technology research and advisory company. Not all documents are available in full-text form.
- Frost & Sullivan This link opens in a new windowIndustry and technology research from this global consulting firm covering US and international markets in areas such as Information & Communication Technology, Aerospace & Defense, Healthcare, Chemicals, Materials & Food, Industrial Automation & Process Control, Measurement & Instrumentation, Electronics & Security, Energy & Power Systems, Automotive & Transportation and Environmental & Building Technologies. Single-click downloading of entire reports is not enabled for students.
- BCC Research This link opens in a new windowBCC Research provides objective, unbiased measurement and assessment of market opportunities with detailed market research reports.
- Passport This link opens in a new windowThe Passport (formerly GMID or Global Market Information Database) provides a wide range of consumer market and industry information in more than 80 countries around the world. It includes company profiles, some with SWOT analysis, country briefings, sector briefings, market research, industry watch articles and detailed Consumer Lifestyle reports. Provided by Euromonitor International.
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowProvides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
Listed below are links to trade publications and relevant industry news:
Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.
Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities.
- Red HerringTop 100 Companies Lists: Global, Asia, the Americas and Europe. Free subscription
Here's a list of important journals:
Below are links to key industry associations:
Note: If your industry is not represented here, search Google with your industry name + "association". Not all content on these websites is free; you may need to be a member to access exclusive reports and data.
In some industries, associations might be referred to as;
- Guild OR federation OR society
- Foundation OR council
- Bureau OR forum
Computers & Software
- Computer & Communications Industry AssociationAssociation for open markets and systems.
- TechAmericaInformation Technology Association of America (ITAA), American Electronics Association (AEA), Government Electronics & Information Association (GEIA) and Cyber Security Industry Association jointed to form one group, TEchAmerica.
Semiconductors
Telecommunications
- GSMARepresenting mobile operators worldwide.
- ITU- International Telecommunications UnionSee tabs: 'Statistics' and 'Publications' for current reports and data, including 'Facts & Figures'
- Telecommunications Industry AssociationManufacturers & suppliers of global networks.
Gaming
Mobile
- Flurry AnalyticsPublishes analytics covering mobile software and applications.
IT Services, Software & Hardware
- Gartner NewsroomPress releases from Gartner often contain information that we do not have available through our academic license.
- Omdia DisplaysInformation on Displays LED, LDC's., etc. Some free reports/articles are available.
- IDC Products & ServicesIDC is a well-known source of technology research. Some free research from IDC can be found here Additional information can be found in IDC press releases.
Semiconductors
- Internet RetailerProvided by Digital Commerce 360. A good source of news stories on e-commerce.
- SIA - Semiconductor Industry AssociationTracks global sales and other data.
Telecommunications
- PriceWaterhouseCoopers (PWC)Reports on Mobile Communications and Telecommunications Industries.
- Conduent Insights HubFormerly WDS Research.
Apps
- Data.AITracks statistics on apps. Formerley known as App Annie.
- Business of Apps - DownloadsPublishes many free reports and white papers, including the annual App Usage Statistics Roundup.
- PrioriDataClick on 'Data' to find statistics on apps.
- 42Matters - apps chartingContains data and analytics on mobile app charting, store sales, advertising and other metriics
- Top iOS AppsDaily app rankings from Apptopia. Also look at tabs for Top Publishers, Top SDKs, and Trending Apps.
- Global Video IndexQuarterly reports issued by BrightCove.
Digital Media & Gaming
- Canalys - NewsroomIssues press and research releases covering the high-tech industry.
- ComSCOREProvides whitepapers, reports, presentations and press releases which summarize their research on digital media and trends, including a “Data Mine".
- ESA - Entertainment Software AssociationThe ESA publishes the "Essential Facts About the Computer & Video Game Industry" annually.; also look for economic data and industry facts.
- Nielsen InsightsKeyword search "video games" to find some free research as well as press releases and summaries of major reports.
More helpful links:
- Global Internet Phenomena reportsSemi-annual reports published by Sandvine. Archives go back two years.
- Parks AssociatesRegistration is required for free whitepapers.
- OmdiaReports, whitepapers, and insights on various segments of the technology industry.
- TechCrunchNews on Tech Start Ups, technology and media.
- Tivo - ResearchIncludes the quarterly Tivo Video Trends report.
- Center for the Digital Future - USC Annenberg SchoolIssues a variety of reports on the digital industry.
- Consumer Technology Association - ResourcesFormerly, the Consumer Electronics Association.
- Global Technology Governance Report, 2021Published by the World Economic Forum.
- KPMG - TechnologyReports and whitepapers are listed, including Technology and Telecommunications industry reports.
- PWC/PriceWaterhouseCoopers - TechnologyReports in technology sectors: Computers & Networking, Semiconductors, Software & Cleantech.
Find key government data, including reports and statistics using the following resources:
- U.S. Bureau of Labor Statistics - Department of Labor: Industries at a GlanceElectronics and Appliance Stores: NAICS 443;
Computer and Electronic Product Manufacturing (NAICS 334)
Electrical Equipment, Appliance, and Component Manufacturing (NAICS 335)
Internet Publishing and Broadcasting (NAICS 516)
Telecommunications (NAICS 517)
Data Processing, Hosting, and Related Services (NAICS 518) - U.S. Census - Statistics of U.S. BusinessesKeyword search "electronics."
Books and Reference Sources
Technology, Business and the Market: from R&D to desirable products by Call Number: Doheny HF5415.2 .S52 2014Publication Date: 2014
One Up: creativity, competition, and the global business of video games by Call Number: EBOOKPublication Date: 2020
Inside the Video Game Industry: game developers talk about the business of play by Call Number: Business HD9993.E452 I67 2017Publication Date: 2017.
Smartphone Start-ups: navigating the iPhone revolution by Call Number: EBOOKPublication Date: 2018Hard copy available in Business Library HE9713 .G44 2018
For more, search USC Libraries - Journals for periodicals, magazines or newspapers using the following terms:
- electronics periodicals
- computers periodicals
- semiconductors periodicals
Search USC Libraries Catalog for books using the following terms in the subject mode:
- electronics industry
- computer industry
- telecommunications industry
- telephone industry
- semiconductor industry
- company name (e.g.: Google)