Skip to Main Content

Industry Research

Guide to industry research


Below are some of the top resources for finding market and industry research:

Note: This tab is focused on industry-related information as opposed to fan-related information, like sports teams.

For general overviews and market research reports search for terms like: 

  • Sports OR athletics 
  • Sporting event 
  • Recreation

For even more on the sports industry, consult links on the Library of Congress' Sports Industry research guide.

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities. 

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association".  Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

  • Guild OR federation OR society
  • Foundation OR council
  • Bureau OR forum




Boating / Yachting / Sailing



Fitness / Gyms / Sports Clubs




Motor Sports

Outdoor Sports / Hiking / Fishing / Camping

Snow Sports

Soccer (aka Football)

Surfing / Bodyboarding


Find key government data, including reports and statistics using the following resources:

For a list of miscellaneous reports, consult the following:

Books and Reference Sources

For more, search the USC Libraries Catalog for books and periodicals using the following words and phrases:

  • Sports AND marketing
  • Sports AND finance OR economics
  • Sports AND management OR administration
  • Sports AND equipment OR manufacturing