This page focuses on industry-related information (as opposed to fan-related information). For information on curricula pertaining to the sports industry, please consult USC Marshall School of Business' Sports Business Institute.
For general overviews and market research reports search on terms like: SPORTS, ATHLETICS, SPORTING EVENTS, SPORTING EQUIPMENT or a specific sport. Information can also be found under RECREATION.
Search the USC Libraries Catalog for books and periodicals using the following words and phrases. SPORTS, or specific game or activity; SPORTS with terms like: MARKETING, FINANCE, ECONOMICS, ECONOMIC ASPECTS, BUSINESS, FRANCHISE, MANAGEMENT, ADMINISTRATION, LAW, MANUFACTURING, EQUIPMENT.
For specific sport assoications, see specific categories (e.g. Baseball, Football, Tennis) listed below.