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Industry Research: Sports

Business guide to industry research

Introduction

This page focuses on industry-related information (as opposed to fan-related information).  

Searching USC Databases

For general overviews and market research reports search on terms like:  SPORTS, ATHLETICS, SPORTING EVENTS, SPORTING EQUIPMENT or a specific sport.  Information can also be found under RECREATION.

USC Industry Information Databases

Baseball

Basketball

Bicycling

Boating/Yachting/Sailing

e-Sports

USC Books & eBooks

Search the USC Libraries Catalog for books and periodicals using the following words and phrases.  SPORTS, or specific game or activity; SPORTS with terms like:  MARKETING, FINANCE, ECONOMICS, ECONOMIC ASPECTS, BUSINESS, FRANCHISE, MANAGEMENT, ADMINISTRATION, LAW, MANUFACTURING, EQUIPMENT.

Internet Research & Reports

Fitness, Gyms, and Sports Clubs

Football

Golf

Government Data & Statistics

Industry Associations & Federations

For specific sport assoications, see specific categories (e.g. Baseball, Football, Tennis) listed below.

Hockey

Outdoor Sports, Hiking, Fishing, Camping, etc.

Snow Sports

Soccer (aka Football)

Surfing & Bodyboarding

Tennis