Introduction
This page focuses on industry-related information (as opposed to fan-related information).
Searching USC Databases
For general overviews and market research reports search on terms like: SPORTS, ATHLETICS, SPORTING EVENTS, SPORTING EQUIPMENT or a specific sport. Information can also be found under RECREATION.
USC Industry Information Databases
- TOP INDUSTRY DATABASES:
- IBISWorld This link opens in a new windowDetailed market research and analysis for U.S., China and Global markets
- Standard and Poor's NetAdvantage This link opens in a new windowDetailed data on specific companies and industries, including profiles, financial data, stock information, competitors and competition, and forecasts for future business.
- Passport This link opens in a new windowPassport/GMID by Euromonitor. International industry, company and market information
- MarketResearch.com Academic This link opens in a new windowDetailed reports from multiple publishers.
- BCC Research This link opens in a new windowIndustry coverage focuses on many technologies and sciences (Life Sciences, Materials, Environment and Sustainability).
- Mintel This link opens in a new windowMintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.
- ADDITIONAL RESOURCES:
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowProvides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
- EStatement Studies This link opens in a new windowProvides financial ratios and other information on many industries.
- Forrester This link opens in a new windowTechnology and market research from Forrester Research, Inc. focusing on the business implications of technology change.
- Gartner This link opens in a new windowUSC/netID/webmail password required for access. USC does not have full access to all reports.
- SBRnet (Sports Business Research Network) This link opens in a new windowSports Business Research Network provides market research and industry news for the sports industry.
- SRDS - Standard Rate and Data Service This link opens in a new windowStandard Rate and Data Service compiles contact information and ad rates for a variety of media sources
- WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
- Wharton Research Data Services (WRDS) This link opens in a new windowCompustat provides industry index information: Select Compustat - Monthly Updates - Select Region - Select Index Prices. Use 'Company Codes - Code Lookup to find industry specific codes
- Frost & Sullivan This link opens in a new windowIndustry and technology research from this global consulting firm covering US and international markets in areas such as information and communication technology, healthcare, automotive and transportation, measurement and instrumentation, chemicals, materials, energy, industrial automation, aerospace and defense, environment and buildings, electronics and security, metals, minerals and much more.
Baseball
- MLB - Major League BaseballBaseball news and statistics
- MLBPA - Major League Baseball Player's AssociationContains links to the '2012-2016 Basic Agreement' and 'Joint Drug Agreement'
- Spotrac - MLBFind contracts, payroll, team salaries and other data.
Basketball
- Spotrac - NBAFind contracts, payroll, team salaries and other data.
- NBA Team ValuesProvided annually by Forbes
Bicycling
- BPSA - Bicycle Product Suppliers AssociationCombined with PeopleForBikes in January 2020 to represent the whole industry. Look under 'Our Work' to find Research and Statistics Library.
- League of American BicyclistsLook under 'Bicycle Friendly America' for reports and data.
- Bicycle Friendly AmericaBi-monthly magazine published by the League of American Bicyclists (formerly titled: American Bicyclist)
- Bicycle Helmet Safety InstituteStatistics on bicycle safety
Boating/Yachting/Sailing
- American Boat & Yacht CouncilNews and industry links.
- NMMA - National Marine Manufacturers AssociationSee 'Statistics' for data on U.S. and Canada
- NMMA Recreational Boating Industry Data DashboardMonthly data on the boating market
- U.S. Coast Guard - Recreational Boating StatisticsAnnual reports covering accidents and vehicle registrations
Bowling
- Bowling Inc.Official home of the United State Bowling Congress
e-Sports
- World E-Sports Association (WESA)Operates in partnership with ESL, an e-sports company
- TESPAA network of North American college clubs that host e-sports events and competitions
- ESports Observer magazineCovers e-sports business news
- Esports Survey Report, 2022An annual report from Foley & Lardner
- Global Esports Market ReportA 2021 report from NewZoo (free registration is required before downloading)
- ESports Playbook for BrandsA 2019 report from Nielsen
- E-Sports: an Olympic-sized opportunityA 2018 report from AGF Insights
- Let'sPlay!: European esports market, 2021Published by Deloitte
USC Books & eBooks
Search the USC Libraries Catalog for books and periodicals using the following words and phrases. SPORTS, or specific game or activity; SPORTS with terms like: MARKETING, FINANCE, ECONOMICS, ECONOMIC ASPECTS, BUSINESS, FRANCHISE, MANAGEMENT, ADMINISTRATION, LAW, MANUFACTURING, EQUIPMENT.
The Sport Business Handbook: insights fro 100+ leaders who shaped 50 years of the industry by Call Number: Doheny GV716 S5854 2020Publication Date: 2020
Public-Private Partnerships for Major League Sports Facilities by Call Number: Doheny GV401 .L66 2013Publication Date: 2013
International Cases in the Business of Sport by Call Number: Business GV716 I5725 2017Publication Date: 2017
Sports Marketing: the view of industry experts by Call Number: Doheny GV716 B78 2016Publication Date: 2015
Brand Fans: lessons from the world's greatest sporting brands by Call Number: EBOOKPublication Date: 2017
Sport Facility Operations Management: a global perspective by Call Number: EBOOKPublication Date: 2019
Search for More Books & Ebooks
Internet Research & Reports
- Bonnier CorporationLinks to many Sports and Outdoor trade journals (under the Brands tab).
- Moag & CompanyInvestment Bankers and Advisors to the Sports, Media & Entertainment Industries. Reports available for download.
- NielsenSearch 'sports' for the latest available reports from Nielsen. Registration may be required
- Betting & Gaming CouncilFormerly known as the Remote Gambling Association
- So You Want to Be a Sports AgentAn article from Labor Law Journal, Winter 2006.
- Sporting Goods Business weeklyComprehensive news and analysis updated daily.
- Team Marketing ReportGo to 'Factbook' for Fan Cost Index for average ticket costs as well as concession data. Data available for information on National Leagues: Major League Baseball, National Football League, Hockey, & National Basketball Association
- Outlook for the Sports Market in North America through 2023A report from PWC
- Sports Industry Outlook, 2022Published annually bu PWC
- Gender Balance in Global Sport ReportA 2016 report from Women on Boards
- World's Most Valuable Sports Teams, 2021Ranked by Forbes magazine
- How the World's Biggest Sports Properties Engages Fans in 2020A 2020 report from Nielsen
- Sports Fans, 2021A demographic analysis of five sports fans categories (hockey, tennis, baseball, soccer, football) from marketing firm Foursquare
Fitness, Gyms, and Sports Clubs
- International Health,Racquet & Sportsclub AssociationLook under 'Improve Your Club' to find Research Reports and Publications
- State of the Health Club Industry, 2021A global report from IHRSA
- Move To Be Well: the global economy of physical activityA 2019 report from the Global Wellness Institute covering North America
Football
- NFL Players AssociationFind current salary cap information
- Spotrac - NFLFind contracts, payroll, team salaries and other data.
- How the NFL Makes MoneyA 2021 article from Investopedia
Golf
- California Alliance for GolfContains survey information on the regional impact of golf in California
- Golf Inc. magazineSee special features for industry trends and rankings on various aspects for the Golf Industry, e.g. Management, Clubhouses, Developments, Most Powerful People
- Golf WeekLinks to news and 'Best Courses'
- National Golf FoundationSee 'Special Research' and 'Business' tabs for reports and statistics
- American Golf Industry CoalitionA coalition of golf's leading organizations
- Sports & Leisure Research Group - reportsFree reports covering a variety of aspects of the golf market.
Government Data & Statistics
- U.S. Department of the Census - Industries at a GlancePerforming Arts, Spectator Sports, and Related Industries: NAICS 711
- U.S. Department of the Census - Industries at a GlanceSporting Goods, Hobby, Book, and Music Stores: NAICS 451
- U.S. Census - Statistics of U.S. BusinessesSporting & Athletic Goods Manufacturing - NAICS 339920; Sporting Goods - NAICS 451
Industry Associations & Federations
For specific sport assoications, see specific categories (e.g. Baseball, Football, Tennis) listed below.
- NASSM - North American Society of Sports ManagementResearch and professional development for sports management industry.
- NSGA - National Sporting Goods AssociationFree statistical data on participation and consumer purchases. See 'Research '
- Sport AccordSportAccord is the umbrella organisation for all (Olympic and non-Olympic) international sports federations as well as organisers of multi-sports games and sport-related international associations.
- Sports & Fitness Industy AssociationFormerlly, SGMA. Some free reports are available under 'Research'.
- WFSGI - World Federation of the Sporting Goods IndustryWorld authoritative body for the sports industry officially recognized by the IOC as the industry representative within the Olympic family.
Hockey
- Spotrac - NHLFind contracts, payroll, team salaries and other data
- NHL ValuationsAn annual ranking from Forbes
Motor Sports
- Motorsport Industry AssociationBased in the UK
- Speedway MotorsportsOne of the top US promoters of motorsports entertainment.
- NASCAR U.S. State PopularityData map published by WSN
Outdoor Sports, Hiking, Fishing, Camping, etc.
- Outdoor Industry AssociationFind reports and data under 'Research & Tools'; some are free.
Snow Sports
- SnowSports Industries AssociationLook under 'Suppliers & Service Providers' tab for 'Research & Surveys' data.
- NSAA - National Ski Areas AssociationSee News for statistics and reports.
- Ski Area Management Association magazineFind reports on industry surveys and marketing news
- International Report of Snow & Mountain TourismA 2022 report issued by Laurent Vanat
Soccer (aka Football)
- Deloitte - Annual Review of Football FinanceHighlights can be downloaded at no cost. Search this site for other publications
- Football Money LeagueA 2021 report from Deloitte's Sports Business Group
- Football 50, 2021Annual ranking of the most valuable football (soccer) brands worldwide from Brand Finance
- Spotrac - MLSFind contracts, payroll, team salaries and other data
- World Football Report, 2018Published by Nielsen Sports
- Sports Sponsorship: getting what you pay forA 2019 report from Brand Finance
Surfing & Bodyboarding
- SIMA - Surf Industry Manufacturing AssociationSee 'News & Information' most reports are limited to members.
Tennis
- Tennis Industry AssociationFind reports and other industry data under the 'Research' tab