This page focuses on industry-related information (as opposed to fan-related information).
For general overviews and market research reports search on terms like: SPORTS, ATHLETICS, SPORTING EVENTS, SPORTING EQUIPMENT or a specific sport. Information can also be found under RECREATION.
Search the USC Libraries Catalog for books and periodicals using the following words and phrases. SPORTS, or specific game or activity; SPORTS with terms like: MARKETING, FINANCE, ECONOMICS, ECONOMIC ASPECTS, BUSINESS, FRANCHISE, MANAGEMENT, ADMINISTRATION, LAW, MANUFACTURING, EQUIPMENT.
For specific sport assoications, see specific categories (e.g. Baseball, Football, Tennis) listed below.