Skip to Main Content

Industry Research

Guide to industry research


This webpage features resources that will assist physicians and dentists in clinical practice management, as well as aid students conducting basic health care industry research. To access all USC medical resources, please refer to the Norris Medical Library

Below are some of the top resources for finding market and industry research:

For general overviews and market research reports search on terms like:

  • Hospitals
  • Healthcare OR health care OR medical care
  • Health AND wellness
  • Healthcare information OR technology

For more specific research, consider adding terms like:

  • Diagnostics
  • Remote monitoring
  • Telemedicine

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities. 

Here's a list of important journals:

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association".  Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

  • Guild OR federation OR society
  • Foundation OR council
  • Bureau OR forum

Information Technology and Healthcare

Find key government data, including reports and statistics using the following resources:

Books and Reference Sources