Technology
-
ForresterTechnology and market research from Forrester Research, Inc. focusing on the business implications of technology change.
-
ProQuest Telecommunications DatabaseProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.
-
StatistaStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Advertising Databases
-
AdViews: A Digital Archive of Vintage Television CommercialsAdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
-
Communication SourceIncludes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
-
eMarketereMarketer provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
-
MintelMintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.
-
Gale Business CollectionBusiness Collection provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
-
Harper's Bazaar Archive (1867 - current)Full color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.
-
MarketResearch.com AcademicFind lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.
-
Market Research and American Business, 1935-1965Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
-
SNL UnlimitedSNL Kagan provides financial data, analytics, research reports and other information on media and communications companies including wire-line, wireless, cable, satellite, broadcasting, content, distribution, publishing, advertising, and new media. New users are required to create an individual user account using their USC email address. Works best with Chrome and IE; does not work with Firefox . Provided by S&P Global.
-
WARCPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
More Demographics
The following pages are where you can find information on the demographic groups:
Age
-
eMarketereMarketer provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
-
data.census.govData from the decennial Census and the American Community Survey about households, education, income, homeownership, business, and more.
-
MarketResearch.com AcademicFind lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.