PR 463 Research & Analysis: Demographics

Technology and market research from Forrester Research, Inc. focusing on the business implications of technology change.

ProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.

Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

Detailed information on advertising agencies and advertisers.

AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.

Includes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.

Provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.

Mintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.

Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice through leading business and trade publications.

Full color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.

Find lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.

Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.

Technology, media and telecom research from the media research division of S&P Global Market Intelligence, a merger of S&P Capital IQ and SNL Financial. Covers Technology; Broadcast; Film & TV Programming; Global Multichannel; Internet & OTT; Mobile, TV Networks; US Multichannel and US MediaCensus reports. Instructions: Sign up with your USC email address by going to 'New User Sign Up/S&P Capital IQ Pro New User Sign Up'. Then go to the Industries tab/Technology, Media and Telecommunications.

Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.

Provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.

Search for a specific demographic for example college students.

Look for Consumer Lifestyles for specific demographics domestic or international.

Data from the decennial Census and the American Community Survey about households, education, income, homeownership, business, and more.

Find lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.