Research Guides: PR 463 Research & Analysis: Demographics

Technology

Forrester
Technology and market research from Forrester Research, Inc. focusing on the business implications of technology change.
ProQuest Telecommunications Database
ProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.

The database includes over 140 titles, with more than 115 available in full text. Whether youÂre looking for the latest news on WAP technology, following market penetration of new technologies, or gathering information about the key players in this field, ProQuest Telecommunications helps you stay one step ahead.

SRDS - Standard Rate and Data Service
SRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources.

The print versions are useful when you have specific publications in mind, but our online access allows you to search across publications using keywords.
Advertising Red Books (Winmo)
Detailed information on advertising agencies and advertisers.

Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases.
2 users access

eMarketer
eMarketer provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
WARC
Search for a specific demographic for example college students.
Passport
Look for Consumer Lifestyles for specific demographics domestic or international.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
data.census.gov
Data from the decennial Census and the American Community Survey about households, education, income, homeownership, business, and more.
MarketResearch.com Academic
Find lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.