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PR 463 Research & Analysis: Home

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.


Welcome to the Research Guide for Journalism 463. 

This guide was created as a resource to assist you as you begin your research for the Course Project.


"Solution Concept" image courtesy of ponsulak at 



Subject Guide

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Chimene Tucker
Doheny Memorial Library
room 224
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