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PR 463 Research & Analysis: Home

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

Introduction

Welcome to the Research Guide for Journalism 463. 

This guide was created as a resource to assist you as you begin your research for the Course Project.

 

"Solution Concept" image courtesy of ponsulak at FreeDigitalPhotos.net 

   

 

Subject Guide

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Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
213-740-2332
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