Research Guides: Business Demographics: LGBTQ

USC Databases

In addition to general searching in our databases, search here for specific information on LGBTQ consumers:

MarketResearch.com Academic
Search for their report on the "The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community"

Content includes industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
Passport
Search for "LGBT" to find reports and articles on this demographic group around the world.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Mintel
Search for "LGBT" to find reports on this demographic group.

Users must create a personal account and reports can only be downloaded one section at a time.
eMarketer
Search for "Gay and Lesbian" to find statistics and articles on digital media, social networking and more.
WARC
Search for "LGBT" or "Gay and Lesbian" to find marketing and advertising articles for this demographic group.
Statista
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
LGBT Thought and Culture
LGBT Thought and Culture is an online resource hosting books, periodicals, and archival materials documenting LGBT political, social and cultural movements throughout the twentieth century and into the present day.

The collection includes documents ranging from letters, speeches, interviews, and ephemera covering the political evolution of gay rights as well as memoirs, biographies, poetry, letters and works of fiction that illuminate the lives of lesbians, gays, transgendered, and bisexual individuals and the community.

Find More Books

To find more books on the subject of "gay consumers" in the USC Libraries collections, click here.

Books & eBooks at USC

LGBTQ Stats: lesbian, gay, bisexual, transgender, and queer people by the numbers by Bennett Singer
Call Number: Doheny HQ76.3.U5 D47 2017
Publication Date: 2017
Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research by Peter Lang
Call Number: Doheny LC192.6 .C666 2013
Publication Date: 2013
LGBT Transnational Identity in the Media by Christopher Pullen (Editor)
Call Number: EBOOK
Publication Date: 2012

Hard copy available in Doheny HQ75.15 .L44 2012
Queer Economics by Joyce Jacobsen (Editor)
Call Number: Doheny HQ76.3.U5 Q43 2008
Publication Date: 2008
Business Inside Out: capturing millions of brand-loyal gay consumers by Robert Witeck
Call Number: Doheny HF5415.33.U6W58 2006
Publication Date: 2006
Business, Not Politics: The Making of the Gay Market by Katherine Sender
Call Number: EBOOK
Publication Date: 2004

Hard copy available in Doheny HC110.C6 S46 2004
Selling Out: the gay and lesbian movement goes to market by Alexandra Chasin
Call Number: EBOOK
Publication Date: 2000

Hard copy in Doheny HF5415.33 .U6C48 2000

Public Resources and Reports

Global Lesbian Gay, Bisexual & Transgender Inclusion: Advocating for Change Across Contexts
Reports & tools for implementing successful policies and programs across contexts to support LGBT populations issued by Catalyst.
Community Marketing, Inc. - LGBT Research
Marketing data including the Annual LGBT Community Survey.
National Gay & Lesbian Chamber of Commerce - LGBT
The NGLCC is the business advocate and direct link between LGBT business owners, corporations, and government, representing the interests of more than 1.4 million LGBT businesses and entrepreneurs.
AD Respect
In addition to housing a comprehensive database of LGBT-themed ads with analysis and commentary, GLAAD advocates for fair, accurate and inclusive images in ad media and promotes LGBT visibility and issues
Williams Institute - UCLA Law School
A UCLA think tank dedicated to conducting rigorous, independent research on sexual orientation and gender identity law and public policy including business issues. See 'Research' tab for reports
Gay Market News
A newsfeed published by Out Now Consulting.
LGBT Consumer Report
A 2013 report from Experian.
The LGBT Financial Experience, 2012-2013
A Prudential Research Study
LGBT Advertising: how brands are taking a stance on issues
A 2015 Consumer Insight from Think with Google
Understanding Transgender Inclusivity in Advertising
A report from JWT