USC Databases
In addition to general searching in our databases, search here for specific information on LGBTQ consumers:
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MarketResearch.com AcademicSearch for their report on the "The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community"
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eMarketerSearch for "Gay and Lesbian" to find statistics and articles on digital media, social networking and more.
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WARCSearch for "LGBT" or "Gay and Lesbian" to find marketing and advertising articles for this demographic group.
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StatistaStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
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LGBT Thought and CultureLGBT Thought and Culture is an online resource hosting books, periodicals, and archival materials documenting LGBT political, social and cultural movements throughout the twentieth century and into the present day.
Find More Books
To find more books on the subject of "gay consumers" in the USC Libraries collections, click here.
Books & eBooks at USC
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LGBTQ Stats: lesbian, gay, bisexual, transgender, and queer people by the numbers by Call Number: Doheny HQ76.3.U5 D47 2017Publication Date: 2017 -
Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research by Call Number: Doheny LC192.6 .C666 2013Publication Date: 2013 -
LGBT Transnational Identity in the Media by Call Number: EBOOKPublication Date: 2012Hard copy available in Doheny HQ75.15 .L44 2012 -
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Business Inside Out: capturing millions of brand-loyal gay consumers by Call Number: Doheny HF5415.33.U6W58 2006Publication Date: 2006 -
Business, Not Politics: The Making of the Gay Market by Call Number: EBOOKPublication Date: 2004Hard copy available in Doheny HC110.C6 S46 2004 -
Selling Out: the gay and lesbian movement goes to market by Call Number: EBOOKPublication Date: 2000Hard copy in Doheny HF5415.33 .U6C48 2000
Public Resources and Reports
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Global Lesbian Gay, Bisexual & Transgender Inclusion: Advocating for Change Across ContextsReports & tools for implementing successful policies and programs across contexts to support LGBT populations issued by Catalyst.
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Community Marketing, Inc. - LGBT ResearchMarketing data including the Annual LGBT Community Survey.
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National Gay & Lesbian Chamber of Commerce - LGBTThe NGLCC is the business advocate and direct link between LGBT business owners, corporations, and government, representing the interests of more than 1.4 million LGBT businesses and entrepreneurs.
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AD RespectIn addition to housing a comprehensive database of LGBT-themed ads with analysis and commentary, GLAAD advocates for fair, accurate and inclusive images in ad media and promotes LGBT visibility and issues
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Williams Institute - UCLA Law SchoolA UCLA think tank dedicated to conducting rigorous, independent research on sexual orientation and gender identity law and public policy including business issues. See 'Research' tab for reports
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Gay Market NewsA newsfeed published by Out Now Consulting.
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LGBT Consumer ReportA 2013 report from Experian.
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The LGBT Financial Experience, 2012-2013A Prudential Research Study
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LGBT Advertising: how brands are taking a stance on issuesA 2015 Consumer Insight from Think with Google
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Understanding Transgender Inclusivity in AdvertisingA report from JWT