USC Databases
In addition to general searching in our databases, search here for specific information on LGBTQ consumers:
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MarketResearch.com Academic This link opens in a new windowSearch for their report on the "The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community"
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Passport This link opens in a new windowSearch for "LGBT" to find reports and articles on this demographic group around the world.
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Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Gay and Lesbian" to find statistics and articles on digital media, social networking and more.
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WARC This link opens in a new windowSearch for "LGBT" or "Gay and Lesbian" to find marketing and advertising articles for this demographic group.
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Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
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LGBT Thought and Culture This link opens in a new windowLGBT Thought and Culture is an online resource hosting the key works and archival documentation of LGBT political and social movements throughout the 20th century and into the present day. The collection contains 150,000 pages of rare archival content, including seminal texts, letters, periodicals, speeches, interviews, and ephemera.
Find More Books
To find more books on the subject of "LGBTQ consumers" in the USC Libraries collections, click here.
Books & eBooks at USC
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LGBTQ Stats: lesbian, gay, bisexual, transgender, and queer people by the numbers by Call Number: Doheny HQ76.3.U5 D47 2017Publication Date: 2017 -
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Queer Economics by Call Number: EBOOKPublication Date: 2008Hard copy available in Doheny HQ76.3.U5 Q43 2008 -
Business Inside Out: capturing millions of brand-loyal gay consumers by Call Number: Doheny HF5415.33.U6W58 2006Publication Date: 2006
Public Resources and Reports
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LGBTQ+Reports & tools for implementing successful policies and programs across contexts to support LGBT populations issued by Catalyst.
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Community Marketing, Inc. - LGBT ResearchMarketing data including the Annual LGBT Community Survey.
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National Gay & Lesbian Chamber of Commerce - LGBTThe NGLCC is the business advocate and direct link between LGBT business owners, corporations, and government, representing the interests of more than 1.4 million LGBT businesses and entrepreneurs.
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LGBT+ Pride 2021A global survey from Ipsos
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Proud & Present: LGBTQ audiences & content take center stageA 2021 Nielsen report
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Williams Institute - UCLA Law SchoolA UCLA think tank dedicated to conducting rigorous, independent research on sexual orientation and gender identity law and public policy including business issues. See 'Research' tab for reports
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LGBT Advertising: how brands are taking a stance on issuesA 2015 Consumer Insight from Think with Google
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Understanding Transgender Inclusivity in AdvertisingA 2016 report from JWT