African-Americans
In addition to general searching in our databases, search these databases for specific information on African-Americans:
- MarketResearch.com Academic This link opens in a new windowSearch for the detailed report titled, "African-American Market in the US."
- Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
- Mintel This link opens in a new windowSearch for "Black" to find reports including "Black American's Health Attitudes and Behavior" and "Black Haircare."
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Blacks" to find statistics and articles on digital media, social networking and more.
- WARC This link opens in a new windowSearch for "African American" to find marketing and advertising articles for this demographic.
- Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform. Add "African American" to any search.
- African American ReportsReports issued by the Nielsen Diverse Intelligence Series.
- AACCNJ ReportsThe AACCNJ is dedicated to economically empowering and sustaining African American communities and businesses through entrepreneurship and capitalistic initiatives throughout the state of New Jersey.
- McKinsey Institute for Black Economic MobilityResearch institute and think tank dedicated to advancing racial equity and inclusive growth in the United States—and globally.
- Pew Research Center - Black AmericansResearch portfolio focused on Black identity, the economic and social mobility of Black people in America, and Black representation in American political and social life.
- Serving the Emerging Black American ConsumerA 2021 McKinsey & Company article.
To find more books on the subject of "African-Americans-Economic Conditions" in the USC Libraries collections click here
- Census - Black or African American Data LinksIncludes population survey, American business survey, etc.
- BlackDemographics.comA basic site with some advertising and useful information.