Research Guides: Demographics: African-Americans

USC Databases

In addition to general searching in our databases, search here for specific information on African-Americans:

MarketResearch.com Academic This link opens in a new window
Search for their detailed report on the "African-American Market in the US."
Passport This link opens in a new window
The "Consumer Lifestyles" reports have detailed demographic information for many countries.
It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Mintel This link opens in a new window
Search for "Black" to find reports including "Black American's Health Attitudes and Behavior" and "Black Haircare."
Insider Intelligence (formerly known as eMarketer) This link opens in a new window
Search for "Blacks" to find statistics and articles on digital media, social networking and more.
WARC This link opens in a new window
Search for "African American" to find marketing and advertising articles for this demographic.
Statista This link opens in a new window
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.