USC Databases
In addition to general searching in our databases, search here for specific information on Hispanic and Latino consumers:
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MarketResearch.com AcademicSearch for their report on the "Latino Consumers" or use the keyword "Hispanic" to find additional reports.
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PassportThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
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eMarketerSearch for "Hispanics" to find statistics and articles on digital media, social networking and more.
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StatistaStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Find More Books
To find more books on the subject of "Hispanic Americans OR Latinos" in the USC Libraries collections, click here.
Books & eBooks at USC
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Who's Buying by Race and Hispanic Origin, 8th Edition
by Call Number: EBOOKPublication Date: 2013The demographics of spending by race and Hispanic origin on hundreds of products and services in ten major categories ranging from apparel to transportation. -
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Who We Are Hispanics
by Call Number: Grand Depository E184.S75W525 2011Publication Date: 2011Includes the latest socioeconomic data on the Hispanic population. -
Latino Immigrants in the United States
by Call Number: Doheny E184.S75 M59 2012Publication Date: 2012 -
Latino Issues
by Call Number: EBOOKPublication Date: 2011Hard copy available in Grand Depository E184.S75 S23 2011
Public Resources & Reports
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Pew Research - Pew Hispanic CenterCurrent reports listed under "Publications.' Statistics and additional sources under 'Data & Resources.'
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From the Ballot Box to the Grocery Story: Hispanic Influence in AmericaA 2016 report from Nielsen (free registration required).
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Unidos USFormerly known as the National Council of La Raza. This civil rights advocacy group lists 'Publications' and news related to Hispanics in the United States.
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Hispanic InstituteFocuses on Economic facing American Hispanics
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Hispanic Fact PacksPublished annually by Advertising Age
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Hispanic Buying PowerAn infographic compiled by Speedeon Data in 2015
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Hispanic TrendingBlog for Hispanic Advertising & Marketing. Includes links to resources, Hispanic Marketing 101, and publications.
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The Power of the Hispanic ConsumerA 2010 report from Mercury Media
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What to Know and How to Reach Hispanic American ConsumersA 2014 report from Kleber & Associates
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Digital Hispanic ConsumersA 2012 report published by IAB Research
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Connecting to the Hispanic ConsumerA 2015 IRI report, mostly pertaining to grocery purchases
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On the Rise: the growing influence of the Hispanic shopperA 2012 Acosta report
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America's Hispanic ChildrenA 2014 report from the Hispanic Institute