Research Guides: Business Demographics: Latinx

USC Databases

In addition to general searching in our databases, search here for specific information on Hispanic and Latino consumers:

MarketResearch.com Academic This link opens in a new window
Search for their report on the "Latino Consumers" or use the keyword "Hispanic" to find additional reports.
Passport This link opens in a new window
The "Consumer Lifestyles" reports have detailed demographic information for many countries.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Insider Intelligence (formerly known as eMarketer) This link opens in a new window
Search for "Hispanics" to find statistics and articles on digital media, social networking and more.
WARC This link opens in a new window
Search for "Hispanic" to find marketing and advertising articles for this demographic.
Statista This link opens in a new window
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

To find more books on the subject of "Hispanic Americans OR Latinos" in the USC Libraries collections, click here.

Pew Research - Hispanics/Latino Center
Covers 'Identity', 'Demographics' and 'Voter' insights and data.
Hispanic Diverse Intelligence Series
Reports and insights from Nielsen (free registration required).
Unidos US
Formerly known as the National Council of La Raza. This civil rights advocacy group lists 'Publications' and news related to Hispanics in the United States.
Hispanic Institute
Focuses on Economic facing American Hispanics
Hispanic Marketing Council
Look under the 'Market Research' tab for reports.
Hispanic Ad.com
Hispanic Fact Packs
Published annually by Advertising Age
Hispanic Market Report, 2021
A 2021 report from The Drum (free registration required to download)
U.S Hispanics: the future is here
A brief 2021 report from Ipsos
Connecting to the Hispanic Consumer
A 2015 IRI report, mostly pertaining to grocery purchases