Latinx / Latine
In addition to general searching in our databases, search here for specific information on Hispanic and Latino consumers:
- MarketResearch.com Academic This link opens in a new windowSearch for the report on "Latino Consumers" or use the keyword "Hispanic" to find additional reports.
- Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Hispanics" to find statistics and articles on digital media, social networking and more.
- WARC This link opens in a new windowSearch for "Hispanic" to find marketing and advertising articles for this demographic.
- Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform. Add "hispanic" or "latino" to any search.
- Pew Research - Hispanics/Latino CenterCovers 'Identity', 'Demographics' and 'Voter' insights and data.
- Hispanic Diverse Intelligence SeriesReports and insights from Nielsen (free registration required).
- Unidos USFormerly known as the National Council of La Raza. This civil rights advocacy group lists 'Publications' and news related to Hispanics in the United States.
- Hispanic InstituteFocuses on economic policy facing American Hispanics.
- Hispanic Marketing CouncilLook under the 'Market Research' tab for reports.
- HispanicAd.comView the Hispanic Market Guide under reports.
- The Drum - Hispanic ConsumersFree registration required to download reports.
Hispanic Marketing: The Power of the New Latino Consumer by ISBN: 9781317422303Publication Date: 2017
Hispanic Market Power: America's Business Growth Engine by ISBN: 9781003348931Publication Date: 2023
To find more books on the subject of "Hispanic Americans OR Latinos" in the USC Libraries collections, click here.
- Expanded data for detailed Hispanic or Latino groupsFrom Bureau of Labor Statistics.
- Hispanic Heritage MonthFrom the Census Bureau.
- Detailed Races and Ethnicities in the United States and Puerto Rico: 2020 CensusState and county-level data provided by the Census Bureau.