USC Databases
In addition to general searching in our databases, search here for specific information on Hispanic and Latino consumers:
- MarketResearch.com Academic This link opens in a new windowSearch for their report on the "Latino Consumers" or use the keyword "Hispanic" to find additional reports.
- Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Hispanics" to find statistics and articles on digital media, social networking and more.
- WARC This link opens in a new windowSearch for "Hispanic" to find marketing and advertising articles for this demographic.
- Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Find More Books
To find more books on the subject of "Hispanic Americans OR Latinos" in the USC Libraries collections, click here.
Books & eBooks at USC
Hispanic Marketing: the power of the new Latino consumer by Call Number: EBOOKPublication Date: 2017
Public Resources & Reports
- Pew Research - Hispanics/Latino CenterCovers 'Identity', 'Demographics' and 'Voter' insights and data.
- Hispanic Diverse Intelligence SeriesReports and insights from Nielsen (free registration required).
- Unidos USFormerly known as the National Council of La Raza. This civil rights advocacy group lists 'Publications' and news related to Hispanics in the United States.
- Hispanic InstituteFocuses on Economic facing American Hispanics
- Hispanic Marketing CouncilLook under the 'Market Research' tab for reports.
- Hispanic Fact PacksPublished annually by Advertising Age
- Hispanic Market Report, 2021A 2021 report from The Drum (free registration required to download)
- U.S Hispanics: the future is hereA brief 2021 report from Ipsos
- Connecting to the Hispanic ConsumerA 2015 IRI report, mostly pertaining to grocery purchases