Research Guides: Demographics: Latinx

Latinx / Latine

In addition to general searching in our databases, search here for specific information on Hispanic and Latino consumers:

MarketResearch.com Academic This link opens in a new window
Search for the report on "Latino Consumers" or use the keyword "Hispanic" to find additional reports.
Passport This link opens in a new window
The "Consumer Lifestyles" reports have detailed demographic information for many countries.
It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Insider Intelligence (formerly known as eMarketer) This link opens in a new window
Search for "Hispanics" to find statistics and articles on digital media, social networking and more.
WARC This link opens in a new window
Search for "Hispanic" to find marketing and advertising articles for this demographic.
Statista This link opens in a new window
Statista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform. Add "hispanic" or "latino" to any search.

Pew Research - Hispanics/Latino Center
Covers 'Identity', 'Demographics' and 'Voter' insights and data.
Hispanic Diverse Intelligence Series
Reports and insights from Nielsen (free registration required).
Unidos US
Formerly known as the National Council of La Raza. This civil rights advocacy group lists 'Publications' and news related to Hispanics in the United States.
Hispanic Institute
Focuses on economic policy facing American Hispanics.
Hispanic Marketing Council
Look under the 'Market Research' tab for reports.
HispanicAd.com
View the Hispanic Market Guide under reports.

To find more books on the subject of "Hispanic Americans OR Latinos" in the USC Libraries collections, click here.