Latinx / Latine
In addition to general searching in our databases, search here for specific information on Hispanic and Latino consumers:
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MarketResearch.com Academic This link opens in a new windowSearch for the report on "Latino Consumers" or use the keyword "Hispanic" to find additional reports.
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Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
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Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Hispanics" to find statistics and articles on digital media, social networking and more.
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WARC This link opens in a new windowSearch for "Hispanic" to find marketing and advertising articles for this demographic.
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Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform. Add "hispanic" or "latino" to any search.
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Pew Research - Hispanics/Latino CenterCovers 'Identity', 'Demographics' and 'Voter' insights and data.
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Hispanic Diverse Intelligence SeriesReports and insights from Nielsen (free registration required).
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Unidos USFormerly known as the National Council of La Raza. This civil rights advocacy group lists 'Publications' and news related to Hispanics in the United States.
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Hispanic InstituteFocuses on economic policy facing American Hispanics.
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Hispanic Marketing CouncilLook under the 'Market Research' tab for reports.
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HispanicAd.comView the Hispanic Market Guide under reports.
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The Drum - Hispanic ConsumersFree registration required to download reports.
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Hispanic Marketing: The Power of the New Latino Consumer
by
ISBN: 9781317422303Publication Date: 2017 -
Hispanic Market Power: America's Business Growth Engine
by
ISBN: 9781003348931Publication Date: 2023
To find more books on the subject of "Hispanic Americans OR Latinos" in the USC Libraries collections, click here.
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Expanded data for detailed Hispanic or Latino groupsFrom Bureau of Labor Statistics.
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Hispanic Heritage MonthFrom the Census Bureau.
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Detailed Races and Ethnicities in the United States and Puerto Rico: 2020 CensusState and county-level data provided by the Census Bureau.