Women and Men
In addition to general searching in our databases, search here for specific information on female OR male OR women OR men AND consumers:
- MarketResearch.com Academic This link opens in a new windowSearch for terms such as "Women" or "Moms" or "men" to find reports in various categories and markets.
- Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Females" or "Males" or "Gender" to find statistics and articles on digital media, social networking and more.
- WARC This link opens in a new windowSearch for under Topics / Subject Topic Pages / Consumers to find research on "Marketing to Men" and "Marketing to Women."
- Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform.
- Buying Power - Quick take, 2020A 2020 infographic from Catalyst reporting on women and consumer spending in the U.S. and globally.
- Accurate Portrayal of Women & Girls Accelerates Business GrowthA 2022 SeeHer / IRIR report.
- Girl Power MarketingSouthern California PR firm specializing in marketing to women; insights, reports and other content available.
- Women's Choice AwardCreated by Working Mother magazine, lists best companies to work for and highly recommended product brands.
- Female Powerhouse2018 infographic from Women's Choice Award.
- Women in Advertising: the power of positive representationA 2021 report from Ipsos.
- The Mobile Gender Gap Report, 2021A report from GSMA.
- Women as BuyersA 2017 study from Quad.
- Marketing to MenA 2016 report from Fluent.
- Missing MalesA white paper from Kleber & Associates (free registration required).
- Gender Bias in AdvertisingA 2017 report from JWT.
- He Buys, She Shops: a study of gender differences in the retail experienceAn executive summary from a larger 2007 Wharton/Verde Group report.
To find more books on the subject of "Male consumers" or "marketing to men" in the USC Libraries collections, click here.
