USC Databases
In addition to general searching in our databases, search here for specific information on female or male or women or men consumers:
- MarketResearch.com Academic This link opens in a new windowSearch for terms such as "Women" or "Moms" or "men" to find reports in various categories and markets.
- Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Females" or "Males" or "Gender" to find statistics and articles on digital media, social networking and more.
- WARC This link opens in a new windowSearch for under Topics / Subject Topic Pages / Consumers to find research on "Marketing to Men" and "Marketing to Women."
- Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Books & eBooks at USC - Men
Class Acts: young men and the rise of lifestyle by Call Number: Doheny HQ799.7 .R59 2015Publication Date: 2015
American Men: who they are and how they live by Call Number: EBOOKPublication Date: 2008Hard copy available in Doheny HQ1090.3 .A457 2006
Find More Books on Men
To find more books on the subject of "Male consumers" or "marketing to men" in the USC Libraries collections, click here.
Books & eBooks at USC - Women
Consumer Behavior: women and shopping by Call Number: Doheny HF5415.332.W66 H83 2011Publication Date: 2011
Women Want More: how to capture your share of the world's largest, fastest-growing market by Call Number: Business HF5415.332.W66S55 2009Publication Date: 2009
Inside Her Pretty Little Head: a new theory of female motivation and what it means for marketing by Call Number: EBOOKPublication Date: 2008Hard copy available in Doheny HF5415 .C86 2006
Find More Books on Women
To find more books on the subject of "Women consumers" or "marketing to women" in the USC Libraries collections, click here.
Public Resources and Reports
- Buying Power - quick take, 2020A 2020 infographic from Catalyst reporting on women and consumer spending in the U.S. and globally
- Accurate Portrayal of Women & Girls Accelerates Business GrowthA 2022 SeeHer / IRIR report
- Girl Power MarketingSouthern California PR firm specializing in marketing to women; insights, reports and other content available.
- Women's Choice AwardCreated by Working Mother magazine, lists best companies to work for and highly recommended product brands
- Female Powerhouse2018 infographic from Women's Choice Award
- Women in Advertising: the power of positive representationA 2021 report from Ipsos
- The Mobile Gender Gap Report, 2021A report from GSMA
- Women as BuyersA 2017 study from Quad
- Marketing to MenA 2016 report from Fluent
- Missing MalesA white paper from Kleber & Associates (free registration required).
- Gender Bias in AdvertisingA 2017 report from JWT
- He Buys, She Shops: a study of gender differences in the retail experienceAn executive summary from a larger 2007 Wharton/Verde Group report.