Market Research Reports
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ForresterTechnology and market research from Forrester Research, Inc. focusing on the business implications of technology change.
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MarketResearch.com AcademicMarket research reports from several sources covering a wide range of industries, services and products. Content includes industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
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Mint GlobalUS and international company information from Bureau van Dijk including Datamonitor market research and company reports.
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OrbisUS and international company information from Bureau van Dijk including Datamonitor market research and company reports (same content as Mint Global with a different interface).
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SBRnet (Sports Business Research Network)Sports Business Research Network provides market research and industry news for the sports industry. SBRnet's site combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies.
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Standard & Poor's NetAdvantageA comprehensive source of business and investment information, offering on-line access to Standard & Poor's independent research, data and commentary on stocks, bonds, funds, and industries.
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Consumer Expenditure Surveycompiled by the U.S. Census Bureau.The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
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MintelMintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.
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WARCPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
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BCC ResearchBCC Research provides objective, unbiased measurement and assessment of market opportunities with detailed market research reports.
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SnapshotsThis database offers top-line international market research overviews focusing on 40+ industries in more than 40 countries worldwide, including regional summaries. It provides market size, share, forecasts and segments.
Company Research
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Business Insights: EssentialsResearch and analyze companies and industries around the world with extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, SWOT reports, industry rankings, profiles, market share data, company histories, and more. This is the successor to Gale's Business & Company Resource Center.
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D&B HooversA premier source for finding detailed information on companies, industries, and people in business in the United States. Includes overviews, descriptions, financial data, and trends.
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Passport/Global Market Information DatabaseGlobal Market Information Database (GMID by Euromonitor) providesinternational company, country, industry and market information. Searchoptions include industries, countries, consumers, companies andgeographies. User has ability to download reports in Word, Excel or PDF
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InvestextReports and forecasts prepared by top Wall Street and international brokerage firms More than 11,000 U.S. and international companies and 53 industries are covered.
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Mergent OnlineU.S. Company Data. An Internet-accessible subscription service covering 10,000 public companies and their SEC filings
International Company Data. More companies from more countries than any other international database, with global searching across databases. -
Mergent WebReportsMergent WebReports provides online access to the Moody's/Mergent manuals. These manuals provide corporate histories, business descriptions, and information on properties, subsidiaries, officers and directors, long-term debt, financial statements and municipal debt. Years vary 1920's to present.
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Standard & Poor's NetAdvantageA comprehensive source of business and investment information, offering on-line access to Standard & Poor's independent research, data and commentary on stocks, bonds, funds, and industries. Content includes detailed tock reports, company profiles, bond reports, corporation records, mutual fund reports, security dealers directory and industry surveys.
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GartnerUse the "Advanced Search" feature to locate full-text articles available to USC users. Not all documents are available in full-text form. Research from Gartner, Inc., an information technology research and advisory company. Gartner works with clients to research, analyze and interpret the business of IT.
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Hoovers Company Profiles (Proquest)This database contains proprietary information about more than 40,000 public and non-public companies and 225,000 key executives.
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PrivCoPrivCo is the premiere source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You must create an account (USC e-mail address) to login.
More Information
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Business ResourcesFor more business resources
information
To understand a company and its competition, you need to understand the industry of which it is a part, even if you are looking for information about a niche industry.
Finding information about an industry includes the following steps:
- Get an overview of the industry
- Look for articles on trends and see if you can find forecasts
- Find financial norms and estimates if you need them
- Gather statistics from government agencies and trade associations
- Contact trade associations for additional information about the industry
Problems
Each information tool uses its own industry groupings and covers different industries
Small industries are often reported as part of larger industries in government data and other information sources
Quality, availability and cost of association information varies widely. Some of it is only available to members or for a fee
Emerging industries are difficult to research