Research Guides: Demographics: Asian-Americans

Asian Americans

In addition to general searching in our databases, search here for specific information on Asian-Americans:

Note: The following acronyms are also found in reports; AANHPI, AAPI, APIDA.

MarketResearch.com Academic This link opens in a new window
Search for the report titled, "Asian-American Market in the US."
Passport This link opens in a new window
The "Consumer Lifestyles" reports have detailed demographic information for many countries.
It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Insider Intelligence (formerly known as eMarketer) This link opens in a new window
Search for "US Asian" to find statistics and articles on digital media, social networking and more.
WARC This link opens in a new window
Search for "Asian-American" to find marketing and advertising articles for this group.
Statista This link opens in a new window
Statista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform.

Pew Research Center - Asian Americans publications
Portal to reports, graphics, maps and more content.
Asian-Americans: Representation matters
Various reports in Nielsen's Diverse Intelligence series.
Economic Status of Asian American and Pacific Islander Women
A 2021 report from the Center for American Progress.
Asian American Inclusion in the Workplace
A 2021 research brief from IBM.
Asian American Market Report
A 2019 report from Claritas.
How Asian Americans & Pacific Islanders Contribute to the U.S. Economy
A 2017 report from New American Economy.
AANHPI Resource Center
From the Federal Asian Pacific American Council (FAPAC).

To find more books on the subject of "Asian Americans" in the USC Libraries collections, click here.