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Business Demographics: Asian-Americans

Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

USC Databases

In addition to general searching in our databases, search here for specific information on Asian-Americans:

MarketResearch.com Academic
Search for their report on the "Asian-American Market in the US."

Content includes industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
Passport
The "Consumer Lifestyles" reports have detailed demographic information for many countries.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
eMarketer
Search for "US Asian" to find statistics and articles on digital media, social networking and more.
WARC
Search for "Asian-American" to find marketing and advertising articles for this group.
Statista
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

Find More Books

To find more books on the subject of "Asian Americans" in the USC Libraries collections, click here..

Books & eBooks at USC

Advertising Diversity: ad agencies and the creation of Asian American consumers by Shalini Shankar
Call Number: Doheny HF5813.U6 S53 2015
Publication Date: 2015
American History Unbound: Asians and Pacific Islanders by Gary Y. Okihiro
Call Number: EBOOK
Publication Date: 2015

Hard copy available in Doheny E184.A74 .O378 2015
Asian American History: primary documents of the Asian American experience by Jonathan Lee (Editor)
Call Number: Doheny E184.A75 .L444 2016
Publication Date: 2016
Making the Invisible Visible : Understanding Leadership Contributions of Asian Minorities in the Workplace by Tojo Thatchenkery
Call Number: Doheny HD8081.A8T53 2011
Publication Date: 2011
Unraveling the "Model Minority" Stereotype by Stacey J. Lee
Call Number: Doheny LC2633.4.L44 2009
Publication Date: 2009
Asian Americans: contemporary trends and issues by Pyong Gap Min (Editor)
Call Number: Doheny E184.A75 A84325 2006
Publication Date: 2006

Public Resources & Reports

Pew Research Center - The Rise of Asian Americans
Reports, Graphics, Maps and Videos are available on this site.
State of Asian Americans and Pacific Islanders
A 2014 report from the Center for American Progress
Asian-Americans: digital lives and growing influence
A 2018 report from Nielsen's Diverse Intelligence series
Asian Americans: culturally diverse and expanding their footprint
A 2016 Nielsen Asian American consumer report
Asian Marketing Guide: tools & strategies for successfully reaching your local Asian-American market
A 2012 report from the Independent Insurance Agenst & Brokers of America
LEAP - Leadership Education for Asian Pacifics
Are Asian Americans & Pacific Islanders Financially Secure?
A 2014 AARP Economic Well-being report
Asian Americans on the Road to Retirement
A 2010 report from Prudential

Last Updated: Jul 23, 2018 3:14 PM
URL: https://libguides.usc.edu/busdem
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Subjects: Business, Accounting, & Economics

Tags: business, data, marshall