USC Databases
In addition to general searching in our databases, search here for specific information on Asian-Americans:
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MarketResearch.com Academic This link opens in a new windowSearch for their report on the "Asian-American Market in the US."
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Passport This link opens in a new windowThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
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Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "US Asian" to find statistics and articles on digital media, social networking and more.
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WARC This link opens in a new windowSearch for "Asian-American" to find marketing and advertising articles for this group.
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Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Find More Books
To find more books on the subject of "Asian Americans" in the USC Libraries collections, click here.
Books & eBooks at USC
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Advertising Diversity: ad agencies and the creation of Asian American consumers by Call Number: Doheny HF5813.U6 S53 2015Publication Date: 2015
Public Resources & Reports
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Pew Research Center - Asian Americans publicationsPortal to reports, graphics, maps and more content.
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Asian-Americans: representation mattersVarious reports in Nielsen's Diverse Intelligence series
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Economic Status of Asian American and Pacific Islander WomenA 2021 report from the Center for American Progress
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Asian Amaerican Inclusion in the WorkplaceA 2021 research brief from IBM
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Asian American Market ReportA 2019 report from Claritas
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How Asian Americans & Pacific Islanders Contribute to the U.S. EconomyA 2017 report from New American Economy