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Business Demographics: Age Groups

Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.


There may be some slight variations in the definitions of a specific "generation", but the following list most generally reflects the standard years ascribed to each:

  • Greatest Generation:                         pre-1928
  • Traditionalists/ Silent Generation:     1928 - 1946
  • Baby Boomers:                                 1946 - 1964
  • Gen X:                                               1965 - 1976
  • Gen Y / Millennials:                           1977 - 1995
  • Gen Z / iGen / Centennials               1995 - 2010

More information available at the Center for Generational Kinetics

USC Databases

In addition to general searching in our databases, search here for specific information on different age groups.

Specific age demographic terms you can search are: Baby Boomers, Mature Adults, Generation X, Generation Y, Millennials, Generation Next, Echo Boomers, Teens, Tweens, Youth.

Find More Books

Search the USC Libraries Catalog to find more books on the subjects of "Older Consumers", "Young Adult Consumers" such as Gen X and Gen Y or other demographic groups.

Books & eBooks at USC

Public Resources and Reports