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Business Demographics: Wealthy/Affluent

Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

USC Databases

In addition to general searching in our databases, search here for specific information on wealthy / affluent / high net-worth individuals/HNWI. 

Also consider searching for specific luxury items such as watches, handbags, automobiles, alochol, etc.

Find More Books

To find more books on the subjects of "Luxuries-Marketing" or "Wealth" in the USC Libraries collections, click here.

Books & eBooks at USC

Public Resources and Reports