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Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

Wealthy / Affluent

In addition to general searching in our databases, search here for specific information on wealthy OR affluent OR high net-worth individuals (HNWI). 

To find more books on the subjects of "Luxuries-Marketing" or "Wealth" in the USC Libraries collections, click here.