USC Databases
In addition to general searching in our databases, search here for specific information on wealthy / affluent / high net-worth individuals/HNWI.
Also consider searching for specific luxury items such as watches, handbags, automobiles, alochol, etc.
- MarketResearch.com Academic This link opens in a new windowSearch for their detailed report on the "Affluent Consumer Market in the US."
- Passport This link opens in a new windowSearch for "Affluent" to find reports and articles on this demographic group around the world. Also, the "Consumer Lifestyles" reports have detailed demographic information for many countries.
- Mintel This link opens in a new windowSearch for "Affluent" to find reports including ""Marketing to the Mass Affluent" and "Marketing to Affluent Consumers."
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowSearch for "Affluent" to find statistics and articles on digital media, social networking and more.
- WARC This link opens in a new windowSearch for "Affluent" find marketing and advertising articles for this demographic group.
- Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Find More Books
To find more books on the subjects of "Luxuries-Marketing" or "Wealth" in the USC Libraries collections, click here.
Books & eBooks at USC
Luxury Brand Management in Digital and Sustainable Times by Call Number: EBOOKPublication Date: 2020
Kapferer on Luxury: how luxury brands can grow yet remain rare by Call Number: EBOOKPublication Date: 2015
Public Resources and Reports
- American Affluence Research CenterResearch Surveys & Tracking Studies. Most reports are for sale, but summaries are available at no cost.
- Credit Suisse Global Wealth ReportPublished annually
- Global Wealth Report - raw data tablesTables extracted from Credit Suisse's annual Global Wealth Report
- Capgemini World Wealth ReportAn annual report detailing trends that affect high net worth individuals around the world. Includes the US Metro Wealth Index and the Asia-Pacific Wealth Report.
- Robb ReportNews on products and services in the luxury markets. Also a popular magazine.
- Luxury InstituteThe Institute conducts extensive and actionable research with wealthy consumers about their behaviors and attitudes on customer experience best practices.
- Ipsos Affluent SurveyAn annual survey provided by Ipsos.
- Luxury Goods Worldwide Market Study, 2021Published semi-annually from Bain & Company and Fondazione Altagamma
- Luxury DailyNews leader in luxury marketing
- Luxury Outlook, 2020A "Classics guide" published annually by Luxury Daily marketing magazine
- Luxury SocietyAccess to articles and insight
- Global Powers of Luxury GoodsPublished annually from Deloitte
- Modern Wealth Survey, 2021A Charles Schwab report tracking "how well Americans across the wealth spectrum are planning, managing and engaging with their wealth."
- Best Global Brands - Luxury, 2020Report from Interbrand
- Wealth-XLook under 'Insights' for free reports and articles. Previously known as Ledbury Research.
- The Next Generation of LuxuryA 2020 white paper from Pace Communications
- Global Wealth Research Report, 2021Published annually by Ernst & Young