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These are measures that have been developed by researchers who are, or at one time were, faculty members or graduate students at West Virginia University. They were developed for use by researchers and may be used for research or instructional purposes with no individualized permission. There is no cost for this use. Please cite the source(s) noted at the bottom of the measure when publishing articles based on research using these instruments.
Selected Books: Tests & Measures
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"internet communications" and "social networks" and communication and "internet publishing" and marketing and "online social networks" and, local, blogs, etc...
The following are selected E-books questionnaires, consumer behavior and market research to help you create your scale and measurements. For more E-books select the E-books tab in Quick Search:
Over 150 scales are included in the Handbook: Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
Brace, a market researcher, provides the framework and general principles all survey writers should apply when creating any type of market research questionnaire. He begins by identifying the various characteristics, types, and purposes of solid questionnaires.
Grover (Univ. of Georgia) and Vriens (Microsoft Corporation) have blended the contributions of 48 well-qualified academics and professionals to produce a comprehensive, in-depth guide to modern market research.