Books at USC
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Measurements
- Communication Research MeasuresThese are measures that have been developed by researchers who are, or at one time were, faculty members or graduate students at West Virginia University. They were developed for use by researchers and may be used for research or instructional purposes with no individualized permission. There is no cost for this use. Please cite the source(s) noted at the bottom of the measure when publishing articles based on research using these instruments.
Selected Books: Tests & Measures
To locate book in Quick Search select Books and use keywords related to your topic:
"internet communications" and "social networks" and communication and "internet publishing" and marketing and "online social networks" and, local, blogs, etc...
The following are selected E-books questionnaires, consumer behavior and market research to help you create your scale and measurements. For more E-books select the E-books tab in Quick Search:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research by Call Number: [electronic resource]ISBN: 9781412980180Publication Date: 2010Over 150 scales are included in the Handbook: Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
Questionnaire Design [electronic resource] by Call Number: [electronic resource]ISBN: 0749450282Publication Date: 2008-09-01Brace, a market researcher, provides the framework and general principles all survey writers should apply when creating any type of market research questionnaire. He begins by identifying the various characteristics, types, and purposes of solid questionnaires.
Emotions, Advertising and Consumer Choice [electronic resource] by Call Number: [electronic resource]ISBN: 9788763001984Publication Date: 2007-04-30
The Handbook of Marketing Research [electronic resource] by ISBN: 9781412909976Publication Date: 2006-06-23Grover (Univ. of Georgia) and Vriens (Microsoft Corporation) have blended the contributions of 48 well-qualified academics and professionals to produce a comprehensive, in-depth guide to modern market research.
Subject Guide
Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
room 224
cetucker@usc.edu
213-740-2332
Subjects: Communication & Journalism, Gender & LGBTQ Studies