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PR 463 Research & Analysis: Find Books

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

Books at USC

Search the USC Libraries catalog for books on your industry.

Measurements

Selected Books: Tests & Measures

To locate book in Quick Search select Books and use keywords related to your topic:

"internet communications"  and "social networks" and communication and "internet publishing" and marketing and "online social networks" and, local,  blogs, etc...

The following are selected E-books questionnaires, consumer behavior and market research to help you create your scale and measurements. For more E-books select the E-books tab in Quick Search:

Subject Guide

Chimene Tucker's picture
Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
213-740-2332