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Industry Research

Guide to industry research

Real Estate

Below are some of the top resources for finding market and industry research:

Note: For general overviews and market research reports search for terms like: 

  • Construction OR commercial OR industrial
  • Residential
  • Housing

Online content often focuses on real estate as an investment (REITs/real estate investment trusts)

For more specific research, consider adding terms like:

  • Brokerage OR investment

It's important to consider that the real estate industry is often divided by industry activities, like:

  • Development
  • Construction
  • Appraisal
  • Sales
  • Leasing
  • Property Management

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities. 

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association".  Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

  • Guild OR federation OR society
  • Foundation OR council
  • Bureau OR forum

All Sectors

Residential

Commercial & Industrial

Real Estate Investors & REITs

Other Real Estate Professionals

Here's a short list of university centers and research institutions:

California Real Estate

Find key government data, including reports and statistics using the following resources:

Books and Reference Sources

For Addtional Titles, search USC Libraries Catalog or Journals for terms like:

  • Real Estate
  • Property Management
  • Building
  • Construction
  • Housing (with Economics, Statistics, Report, Development, Market, etc.)
  • Property
  • Appraisal