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Industry Research: Sports

Business guide to industry research

Introduction

This page focuses on industry-related information (as opposed to fan-related information).  For information on curricula pertaining to the sports industry, please consult USC Marshall School of Business' Sports Business Institute.

Searching USC Databases

For general overviews and market research reports search on terms like:  SPORTS, ATHLETICS, SPORTING EVENTS, SPORTING EQUIPMENT or a specific sport.  Information can also be found under RECREATION.

USC Industry Information Databases

Baseball

Basketball

Bicycling

Boating/Yachting/Sailing

USC Books & eBooks

Search the USC Libraries Catalog for books and periodicals using the following words and phrases.  SPORTS, or specific game or activity; SPORTS with terms like:  MARKETING, FINANCE, ECONOMICS, ECONOMIC ASPECTS, BUSINESS, FRANCHISE, MANAGEMENT, ADMINISTRATION, LAW, MANUFACTURING, EQUIPMENT.

Internet Research & Reports

Football

Golf

Hockey

Government Data & Statistics

Industry Associations & Federations

For specific sport assoications, see specific categories (e.g. Baseball, Football, Tennis) listed below.

Motor Sports

Outdoor Sports, Hiking, Fishing, Camping, etc.

Snow Sports

Soccer (aka Football)

Surfing & Bodyboarding