CMGT 541: Integrated Communication Strategies: Demographics

The Business Demographics Research Guide has a wealth of information.

Research and analyze companies and industries around the world with extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, SWOT reports, industry rankings, profiles, market share data, company histories, and more

CE,consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics

The Pew Research Center’s Social & Demographic Trends project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure.

MRI+ consolidates, in one convenient place, many of the databases used to evaluate magazines or seeking directory and editorial information. It has a powerful search and access capability, plus a cost-planning module.
MRI+ is a library of key magazine planning data resources providing an information link between the planner and publisher.

SRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources. The print versions are useful when you have specific publications in mind, but our online access allows you to search across publications using keywords.