CMGT 541: Integrated Communication Strategies: Newspapers
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
New users are required to create an individual user account using their USC email address.
Students will have seamless access through graduation
Faculty and staff will be required to refresh access once a year. An email will notify the user when they need to refresh
For those who have a personal WSJ membership and want to take advantage of the complimentary school-sponsored membership can call 1-800-JOURNAL to cancel
The electronic editions of record for valuable local, regional, and national U.S. newspapers as well as full-text content of key international sources, all in one easy-to-search database with a world map.
Over 4,500 news sources are included. Each provides unique coverage of local and regional news, including companies, politics, sports, industries, cultural activities, and people in the community, as well as a distinctive focus offering a variety of viewpoints on local and world issues. Paid ads are excluded.
Full-text coverage, 1980-present, of the US newspaper of record.
Offers superb coverage of national and international news, plus coverage of important speeches and documents, Supreme Court decisions, and presidential press conference transcripts.
Use to find up-to-date information about companies and industries. Includes articles from newspapers and trade magazines, press releases, blogs, and business forecasters.