CMGT 541: Integrated Communication Strategies: Books

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.

Electronic Books

Ebrary Academic Complete Subscription Collection to search for electronic books available to USC students.

Subject include:

  • Communication
  • Fine Arts
  • General Works
  • Language and Literature
  • Law
  • Medicine
  • Philosophy, Psychology, Religion
  • Political Science
  • Science
  • Social Sciences
  • Technology


USC Libraries & Books

Catalog Book Search

Search the USC Libraries for electronic and print books.

Book List

To locate book few books from the Homer Catalog in Homer, the USC Libraries catalog for Communication Research: