CMGT 541: Integrated Communication Strategies: Company Research

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.

Company Research

SWOT Analysis

By Xhienne (SWOT pt.svg) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

Strength, Weakness, Opportunities and Threats (SWOT)

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.


SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0

SWOT Analysis