CMGT 541: Integrated Communication Strategies: Company Research

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.

Company Research

SWOT Analysis

By Xhienne (SWOT pt.svg) [CC-BY-SA-2.5 (], via Wikimedia Commons

Strength, Weakness, Opportunities and Threats (SWOT)

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.

SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from

SWOT Analysis