Research Guides: Business Demographics: Home

Databases at USC with Demographic Data

In addition to the databases shown here, you can seach for articles on your topic in databases such as ProQuest or Lexis-Nexis Academic or you can do a Search - Start Your Research Here search through multiple USC databases simultaneously.

Conference Board
Includes some reports on Diversity and Inclusion

Proprietary, non biased research includes studies of F500 companies on business trends, leadership decisions, performance excellence, corporate governance, HR, productivity, CRM and more. Full-text coverage from 1998 to date. Economics material includes topline US and global economic indicators and analysis and forecasts of regional, national, and international economic conditions.
eMarketer
Analysis , market data, & statistics on the Internet, e-commerce, online marketing, social media. Search on demographic terms, e.g. ethnic groups, consumers.
Forrester
Market, industry and consumer research from the technology consulting firm. Search on demographic group(s) of interest
IBISWorld
Detailed market research, some demographic data maybe included
MarketResearch.com Academic
Market research from several sources covering a variety of industries. Content can include buyer behaviors, consumer trends, etc.

Content includes industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
Passport
International company, industry and market information from Euromonitor. Select 'Countries & Consumers' for demographic data by country. Also, the "Consumer Lifestyles" reports have detailed demographic information for many countries.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
ProQuest Statistical Insight
Include a detailed description of a publication's statistical contents and primary bibliographic information like title, date, collation, agency report number (if any), and periodicity.

Whenever possible, the Superintendent of Documents classification number, the Library of Congress card number, the Government Printing Office (GPO) Monthly Catalog entry number, the GPO stock number, and the depository item number are also included. The abstract may also contain two hypertext links - one to the agency's World Wide Web site where the full text of the publication may be viewed and downloaded; the other to the full text on Statistical Universe, where the publication can be viewed, downloaded and accessed section by section or table by table.
SimplyAnalytics
Detailed information from the US Census, Experian Simmons and many more data sources. Data can be presented in maps or tables.
WARC
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
SRDS - Standard Rate and Data Service
SRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources. Includes audience market analysis.

The print versions are useful when you have specific publications in mind, but our online access allows you to search across publications using keywords.
Social Explorer
Easy to use, this database allows users to visually display demographic data in the U.S. from 1790 through the present at a variety of geographic levels, create reports, maps and animations that can be downloaded.
RAND California
The "Population and Demographics" section of this database contains statistical tables on vital statistics, population estimates, population projections adn immigration.

California Statistics: statistical tables on business and economics, population and demographics, education, health, government finance, and politics and public opinion. Online Library: information and links to publications from leading California public policy and research institutions. California Policy Bulletins: summaries of state government news, published twice monthly (generally on the second and fourth Mondays) when the state legislature is in session and occasionally during other periods.

Business Demographics

This guide is meant to help you find information on different demographic groups (such as potential consumer populations) which are of interest to business. Examples include certain populations defined by age, ethnicity, income level or other characteristics. Information can be found in both USC databases as well as selected public resources.

U.S. Government Resources

BLS Labor Force Statistics
This page from the U.S. Department of Labor, Bureau of Labor Statistics contains information about national labor force statistics with demographic characteristics available from the Current Population Survey (CPS).
BLS Consumer Expenditure Survey
Current Populations Survey
Data provided through a joint effort between the Bureau of Labor Statistics and the Census Bureau
Current Population Reports
Data supplied by the U.S. Census Bureau
CensusScope
Portal to US Census data
State & County Quick Facts
Data supplied by the U.S. Census Bureau
Survey of Consumer Finances
Triennial reports published by the Board of Governors of the Federal Reserve System
Demographic Trends in the 20th Century
Issued by the U.S. Census Bureau in 2002
Demographic Trends, 2010 - 2060
Population estimates and projections from Proximity

International Statistics & Resources

International Labour Organization
See 'Highlights' section for latest news; Select PUBLICATIONS for recent reports; RESEARCH for reports on employment quality, inequality, labor standards, etc.
World Economic Forum - Population
Various reports from the World Economic Forum
World Bank DataBank: Population Estimates & Projections
World Population Prospects
A 2017 report from the United Nations

Demographic Research & Resources

AdvertisingAge
See articles on "Demographics of...." and 'Stat of the Day'. Full-text access to Adverting Age is available through USC Libraries.
Catalyst - Knowledge Center
Free research and reports available on many demographic groups
Kleber & Associates - White Papers
DataPlace
Free data on Housing, Building Permits, Rental data, Business Patterns, Foreclosures, etc. Data by Census Tract, Zip Codes, County, Metro Areas, State and National.
Registration is required.
Pew Research Center - Social & Demographic Trends
Select TOPICS to search for reports by subject. Select REPORTS to browse available reports, DATASETS on multiple demographics are also available for download as reports.

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Note: Much of the data is based on the U.S. Census and ACS data. Use USC's Census Database: Social Explorer to download data, maps, and reports.
Population Reference Bureau - DataFinder
Contains U.S. and international data culled from regional sources.
Social Explorer
American Customer Satisfaction Index
Contains benchmarking reports gauging consumers satifactionwith products and services.
Mapping America
Sample data from the American Community Survey 2005-2009 provided by the New York Times.
Free Demographics

Head, Crocker Business Library and Accounting Library

Helga Haraldsson

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Subjects:Business, Accounting, & Economics