Databases at USC with Demographic Data
In addition to the databases shown here, you can seach for articles on your topic in databases such as ProQuest or Lexis-Nexis Academic or you can do a Everything - search search through multiple USC databases simultaneously.
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowAnalysis , market data, & statistics on the Internet, e-commerce, online marketing, social media. Search on demographic terms, e.g. ethnic groups, consumers.
- Forrester This link opens in a new windowMarket, industry and consumer research from the technology consulting firm. Search on demographic group(s) of interest
- IBISWorld This link opens in a new windowDetailed market research, some demographic data maybe included
- MarketResearch.com Academic This link opens in a new windowMarket research from several sources covering a variety of industries. Content can include buyer behaviors, consumer trends, etc.
- Passport This link opens in a new windowInternational company, industry and market information from Euromonitor. Select 'Countries & Consumers' for demographic data by country. Also, the "Consumer Lifestyles" reports have detailed demographic information for many countries.
- ProQuest Statistical Insight This link opens in a new windowInclude a detailed description of a publication's statistical contents and primary bibliographic information like title, date, collation, agency report number (if any), and periodicity.
- SimplyAnalytics This link opens in a new windowDetailed information from the US Census, Experian Simmons and many more data sources. Data can be presented in maps or tables.
- WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
- SRDS - Standard Rate and Data Service This link opens in a new windowSRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources. Includes audience market analysis.
- Social Explorer This link opens in a new windowEasy to use, this database allows users to visually display demographic data in the U.S. from 1790 through the present at a variety of geographic levels, create reports, maps and animations that can be downloaded.
- RAND California This link opens in a new windowThe "Population and Demographics" section of this database contains statistical tables on vital statistics, population estimates, population projections adn immigration.
Demographic Research & Resources
- AdvertisingAgeSee articles on "Demographics of...." and 'Stat of the Day'. Full-text access to Adverting Age is available through USC Libraries.
- Catalyst - ResearchFree research and reports covering women in the workplace demographics
- Pew Research Center - Generations & AgeSelect TOPICS to search for reports by subject. Select REPORTS to browse available reports, DATASETS on multiple demographics are also available for download as reports.
- Population Reference BureauSearch the 'Data Center' tab for U.S. and international data culled from regional sources.
- American Customer Satisfaction IndexContains benchmarking reports gauging consumers satifactionwith products and services.
Business Demographics
This guide is meant to help you find information on different demographic groups (such as potential consumer populations) which are of interest to business. Examples include certain populations defined by age, ethnicity, income level or other characteristics. Information can be found in both USC databases as well as selected public resources.
U.S. Government Resources
- BLS Labor Force StatisticsThis page from the U.S. Department of Labor, Bureau of Labor Statistics contains information about national labor force statistics with demographic characteristics available from the Current Population Survey (CPS).
- Current Populations SurveyData provided through a joint effort between the Bureau of Labor Statistics and the Census Bureau
- Current Population ReportsData supplied by the U.S. Census Bureau
- CensusScopePortal to US Census data
- State & County Quick FactsData supplied by the U.S. Census Bureau
- Survey of Consumer FinancesTriennial reports published by the Board of Governors of the Federal Reserve System
- Demographic Turning Points of the U.S.: population projections for 2020 - 2060Population estimates and projections from U.S. Census Bureau
International Statistics & Resources
- International Labour OrganizationSee 'Newsroom' tab for latest news; Select PUBLICATIONS for recent reports; RESEARCH for reports on employment quality, inequality, labor standards, etc.
- World Economic Forum - PopulationVarious reports from the World Economic Forum
- World Population ProspectsReports and data issued by the United Nations