Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business Demographics: Home

Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

Databases at USC with Demographic Data

In addition to the databases shown here, you can seach for articles on your topic in databases such as ProQuest or Lexis-Nexis Academic or you can do a Everything - search search through multiple USC databases simultaneously.

Demographic Research & Resources

Business Demographics




This guide is meant to help you find information on different demographic groups (such as potential consumer populations) which are of interest to business.  Examples include certain populations defined by age, ethnicity, income level or other characteristics. Information can be found in both USC databases as well as selected public resources.




U.S. Government Resources

International Statistics & Resources