CMGT 541: Integrated Communication Strategies: Databases

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.

Search Tips

When possible use the Advance Search feature to limit by date of publication, type of publication or specific keywords or concepts

use "  " to group concepts "marketing stimuli" and spending

use truncation symbol *

Truncate a root word such as plan to get all forms of the word, i.e.  market* will retrieve market, markets, marketing and marketed

Addtional Resources

If you need additional resources checkout the Research Guide for other subjects.

Otherwise, click the Browse by Subject if you need additional subject specific resources

Trade Publications

Trade Publications

Communication Research Databases

Here are a few databases to begin your research:

Secondary Article Databases