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Demographics: General Books and eBooks

Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

eBooks on Business Demographics

One Billion Americans: the case for thinking bigger by Matthew Yglesias
Call Number: EBOOK
Publication Date: 2020
Empty Planet: the shock of global population decline by Darrell Bricker
Call Number: EBOOK
Publication Date: 2019
The Demographic Dividend and the Power of Youth by Eirliani Abdul Rahman (Editor)
Call Number: EBOOK
Publication Date: 2021
Why Customers Leave (and How to Win Them Back) by David Avrin
Call Number: EBOOK
Publication Date: 2019
Buyer Personas: how to gain insight into your customer's expectations by Adele Revella
Call Number: EBOOK
Publication Date: 2015
The Aging Consumer by Aimee Leigh Drolet
Call Number: EBOOK
Publication Date: 2020

Find More Books

Find more books on the subjects of "Demography-Economic Aspects" or "business consumer demographics" in our USC Libraries collections here.