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Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

Age Groups

There may be some slight variations in the definitions of a specific "generation", but the following list generally reflects the standard years ascribed to each:

  • The Greatest Generation – born 1901-1924.
  • The Silent Generation – born 1925-1945.
  • The Baby Boomer Generation – born 1946-1964.
  • Generation X – born 1965-1979.
  • Millennials – born 1980-1994.
  • Generation Z – born 1995-2012.
  • Gen Alpha – born 2013 – 2025.

More information available at the Center for Generational Kinetics.

Note: Additional demographic terms have been offered, such as: Echo Boomers, Tweens, Ruppies, Generation Next, Gen Alpha, iGen and many others.