In addition to the databases shown here, you can seach for articles on your topic in databases such as ProQuest or Lexis-Nexis Academic or you can do a Quick Search to search multiple databases simultaneously.
This guide is meant to help you find information on different demographic groups (such as potential consumer populations) which are of interest to business. Examples include certain populations defined by age, ethnicity, income level or other characteristics. Information can be found in both USC databases as well as selected public resources.
Please explore the guide and let us know if you have any suggestions or tips.