Research Guides: PR 463 Research & Analysis: Databases

Search Tips

Once you have identified your Research Question generate a list of words, or Keywords that are related to your topic. For example, your question, coffee shops and college campuses. The keywords related to your topic:

"Internet communications" and "cafes" and coffee shops and "colleges or universities" and marketing and blogs, etc...

search keywords:

"coffee shops" and marketing

search tips

Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you generate a list of keywords, or concepts related to your topic.

Keywords

travel, tourism, e-commerce, "mobile devices", smartphones, United States,vacations, digital travel, etc....

Use AND, OR, NOT to connect your phrases/keywords

to locate both smartphones AND travel

to locate either word U.S. OR United States

to locate (the first word) vacation NOT trip

* truncation symbol

travel* travels, travelers, traveling, traveled

Trade Publications

Advertising Databases

Advertising Red Books (Winmo)
Detailed information on advertising agencies and advertisers.

Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases.
2 users access
Communication Source
Includes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
eMarketer
eMarketer provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
Mintel
Mintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.

Users must create a personal account and reports can only be downloaded one section at a time.
MarketResearch.com Academic
Find lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.
Gale Business Collection
Business Collection provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
Harper's Bazaar Archive‎ (1867 - current)
Full color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.
AdViews: A Digital Archive of Vintage Television Commercials
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.

These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others. Commercials will be added in phased batches over several months in 2009.
Market Research and American Business, 1935-1965
Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.

These primary source documents are accompanied by hundreds of advertisements from the time period.
WARC
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.

Entertainment

Music Periodicals Database
Covers the full spectrum of subjects and all aspects of music, including music education, performance, ethnomusicology, musical theatre, theory, popular music forms and composition.
Film & Television Literature Index with Full Text
Film & Television Literature Index with Full Text is the definitive online tool for film and television research.

It is a comprehensive bibliographic and full-text database covering the entire spectrum of television and film. Subject coverage includes film & television theory, preservation & restoration, writing, production, cinematography, technical aspects, and reviews. The database provides cover-to-cover indexing and abstracts for 350 publications (and selected coverage of nearly 300), as well as full text for more than 100 journals and nearly 100 books

Communication Research Databases

Here are a few databases to begin your research:

ProQuest Research -Multiple Database
ProQuest Multiple Databases is a multi-disciplinary index. It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
GenderWatch
GenderWatch is a full text database of publications that focus on the impact of gender across a broad spectrum of subject areas. Subjects covered include: business, education, literature and the arts, health sciences, history, political science, public policy, sociology, gender and women's studies and more

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ncludes content on the impact of gender and gender roles on areas such as: the arts, popular culture and media, business and work, crime and criminology, education, research and scholarship, family, health care and medicine, politics, policy and legislation, pornography, religion, sexuality and sexology, sports and leisure.Publications include academic and scholarly journals, magazines, newspapers, newsletters, regional publications, books, booklets and pamphlets, conference proceedings, and government, n-g-o and special reports.
ProQuest Telecommunications
ProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.

Communication Source
Includes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.

TV Ratings

Music research

Performing Arts Periodicals Database
This database provides indexing and abstracts for more than 395 international periodicals, plus full text for more than 160 of the indexed journals. The database currently includes almost a million records, the majority from the most recent ten years of each journal. Performing Arts Periodicals Database covers a broad spectrum of the arts and entertainment industry - including dance, drama, theater, stagecraft, musical theater, circus performance, opera, pantomime, puppetry, magic, performance art, film, television and more.
Performing Arts Periodicals Database
Indexing, abstracts, and much full-text coverage for performing arts periodicals since 1864.
Music Periodicals Database
Indexing, abstracts, and much full-text coverage for music periodicals since 1874.
Rock's Backpages
Curated selections of popular music writing, sourced from the music and mainstream presses since 1960.

Business Databases

EBSCO Business Source Complete
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
ABI/INFORM Collection
Business information, including journals, newspapers, magazines, trade publications, dissertations, conference proceedings, and market reports. Covers 1971-present. Includes US and international information.
EBSCOhost Business Abstracts with Full Text (H.W. Wilson)
Business Abstracts with Full Text offers a multitude of business magazines and scholarly journals.

This comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more. Part of the OmniFile collection.
ProQuest
Databases of resources for arts, business, humanities, social sciences, science and newspaper resources.

SAGE Premier
SAGE Premier. Access to more than 500 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine...
EconLit
An index of economic literature. Subject indexing and abstracts of journals and over 500 collective volumes per year, plus books, dissertations, and working papers.
PAIS International
Public affairs database.

Gale Small Business Collection
Small Business Collection provides access to academic journals and magazines perfect for both business school students and entrepreneurs. The database offers content that includes insights, tips, strategies and success stories.
SAGE Business Cases
SAGE Business Cases is the first discipline-wide digital collection tailored to library needs. These cases bring business to life – inspiring researchers to develop their own best practices and prepare for professional success.
Business Insights: Global
Business Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.

Social Aspects

Violence & Abuse Abstracts
Violence & Abuse Abstracts (available through EBSCOhost) includes bibliographic records covering essential areas related to violence and abuse, including family violence, sexual assault, emotional abuse, and other areas of key relevance to the discipline.

The index contains 35,000 records, which are carefully selected from the most important sources within the discipline.
PsycINFO
Abstract and citation database of scholarly literature in psychological, social, behavioral, and health sciences. Includes journal articles, books, reports, theses, and dissertations from 1806 to present.
Sociological Abstracts
Abstract database of sociology and social and behavioral sciences literature from 1952 to present. Includes journal articles, conference papers, books, and dissertations.
Family Studies Abstracts
Family Studies Abstracts (available through EBSCOhost) includes bibliographic records covering essential areas related to family studies, including marriage, divorce, family therapy, and other areas of key relevance to the discipline. The index contains over 45,000 records.
LGBT Life with Full Text
literature regarding Gay, Lesbian, Bisexual, Transgender and Transsexual issues.

Comprehensive coverage includes traditional academic, lifestyle, and regional publications, as well as non-periodical content such as non-fiction books, bibliographies and dissertations. Disciplines include athletics, health, law, sociology, family, religion, civil liberties, employment and entertainment.