Search Tips
Once you have identified your Research Question generate a list of words, or Keywords that are related to your topic. For example, your question, coffee shops and college campuses. The keywords related to your topic:
"Internet communications" and "cafes" and coffee shops and "colleges or universities" and marketing and blogs, etc...
search keywords:
"coffee shops" and marketing
search tips
Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you generate a list of keywords, or concepts related to your topic.
Keywords
travel, tourism, e-commerce, "mobile devices", smartphones, United States,vacations, digital travel, etc....
Use AND, OR, NOT to connect your phrases/keywords
to locate both smartphones AND travel
to locate either word U.S. OR United States
to locate (the first word) vacation NOT trip
* truncation symbol
travel* travels, travelers, traveling, traveled
Advertising Databases
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Advertising Red Books (Winmo) This link opens in a new windowDetailed information on advertising agencies and advertisers. Agency Database contains detailed profiles of close to thousands of U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on thousands of U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases. 2 users access
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Communication Source This link opens in a new windowIncludes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
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Insider Intelligence (formerly known as eMarketer) This link opens in a new windowProvides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
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Mintel This link opens in a new windowMintel Reports and Mintel Trends provide comprehensive, in-depth consumer and market analysis and trends. Mintel Global New Product Database includes detailed product data on new products in the food, drink, beauty and personal care, health and hygiene, home care and pet markets..
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MarketResearch.com Academic This link opens in a new windowFind lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.
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Harper's Bazaar Archive (1867 - current) This link opens in a new windowFull color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.
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AdViews: A Digital Archive of Vintage Television Commercials This link opens in a new windowAdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others.
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Market Research and American Business, 1935-1965 This link opens in a new windowContains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
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Statista This link opens in a new windowprovides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
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WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
Trade Publications
Entertainment
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Music Periodicals Database This link opens in a new windowCovers the full spectrum of subjects and all aspects of music, including music education, performance, ethnomusicology, musical theatre, theory, popular music forms and composition.
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Film & Television Literature Index with Full Text This link opens in a new windowA comprehensive bibliographic and full-text database covering the entire spectrum of television and film. Subject coverage includes film & television theory, preservation & restoration, writing, production, cinematography, technical aspects, and reviews. The database provides cover-to-cover indexing and abstracts for 350 publications (and selected coverage of nearly 300), as well as full text for more than 100 journals and nearly 100 books. Provided by EBSCO.
Business Databases
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EBSCO Business Source Complete This link opens in a new windowThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
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ABI/INFORM Collection This link opens in a new windowBusiness information, including journals, newspapers, magazines, trade publications, dissertations, conference proceedings, and market reports. Covers 1971-present. Includes US and international information.
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Business Abstracts with Full Text (H.W. Wilson) This link opens in a new windowContains full-text articles from key publications and provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports. It also includes more than 600,000 corporate names with references to specific industries and countries. Provided by EBSCO.
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ProQuest This link opens in a new windowDatabases of resources for arts, business, humanities, social sciences, science and newspaper resources.
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SAGE PremierSAGE Premier. Access to more than 500 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine...
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PAIS InternationalPublic affairs database.
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SAGE Business Cases This link opens in a new windowSAGE Business Cases is the first discipline-wide digital collection tailored to library needs. These cases bring business to life – inspiring researchers to develop their own best practices and prepare for professional success.
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Business Insights Global This link opens in a new windowBusiness Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.
Communication Research Databases
Here are a few databases to begin your research:
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ProQuest Research -Multiple DatabaseProQuest Multiple Databases is a multi-disciplinary index. It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
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GenderWatchGenderWatch is a full text database of publications that focus on the impact of gender across a broad spectrum of subject areas. Subjects covered include: business, education, literature and the arts, health sciences, history, political science, public policy, sociology, gender and women's studies and more
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ProQuest TelecommunicationsProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.
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Communication Source This link opens in a new windowIncludes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
Social Aspects
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Violence & Abuse Abstracts This link opens in a new windowThis bibliographic database covers the essential topics related to the study of violence and abuse, including family violence, sexual assault, emotional abuse and others. Provided by EBSCO.
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PsycINFO This link opens in a new windowAbstract and citation database of scholarly literature in psychological, social, behavioral, and health sciences. Includes journal articles, books, reports, theses, and dissertations from 1806 to present.
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Sociological Abstracts This link opens in a new windowAbstract database of sociology and social and behavioral sciences literature from 1952 to present. Includes journal articles, conference papers, books, and dissertations.
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Family Studies Abstracts This link opens in a new windowFamily Studies Abstracts (available through EBSCOhost) includes bibliographic records covering essential areas related to family studies, including marriage, divorce, family therapy, and other areas of key relevance to the discipline. The index contains over 45,000 records.
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LGBTQ+ Source This link opens in a new windowliterature regarding Gay, Lesbian, Bisexual, Transgender and Transsexual issues.