Search Tips
Once you have identified your Research Question generate a list of words, or Keywords that are related to your topic. For example, your question, coffee shops and college campuses. The keywords related to your topic:
"Internet communications" and "cafes" and coffee shops and "colleges or universities" and marketing and blogs, etc...
search keywords:
"coffee shops" and marketing
search tips
Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you generate a list of keywords, or concepts related to your topic.
Keywords
travel, tourism, e-commerce, "mobile devices", smartphones, United States,vacations, digital travel, etc....
Use AND, OR, NOT to connect your phrases/keywords
to locate both smartphones AND travel
to locate either word U.S. OR United States
to locate (the first word) vacation NOT trip
* truncation symbol
travel* travels, travelers, traveling, traveled
Trade Publications
Business Databases
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EBSCO Business Source CompleteThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
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ABI/INFORM CollectionBusiness information, including journals, newspapers, magazines, trade publications, dissertations, conference proceedings, and market reports. Covers 1971-present. Includes US and international information.
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Business Abstracts with Full Text (H.W. Wilson)Business Abstracts with Full Text offers a multitude of business magazines and scholarly journals.
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ProQuestDatabases of resources for arts, business, humanities, social sciences, science and newspaper resources.
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SAGE PremierSAGE Premier. Access to more than 500 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine...
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EconLitAn index of economic literature. Subject indexing and abstracts of journals and over 500 collective volumes per year, plus books, dissertations, and working papers.
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PAIS InternationalPublic affairs database.
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Gale Small Business CollectionSmall Business Collection provides access to academic journals and magazines perfect for both business school students and entrepreneurs. The database offers content that includes insights, tips, strategies and success stories.
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SAGE Business CasesSAGE Business Cases is the first discipline-wide digital collection tailored to library needs. These cases bring business to life – inspiring researchers to develop their own best practices and prepare for professional success.
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Business Insights: GlobalBusiness Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.
Communication Research Databases
Here are a few databases to begin your research:
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ProQuest Research -Multiple DatabaseProQuest Multiple Databases is a multi-disciplinary index. It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
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GenderWatchGenderWatch is a full text database of publications that focus on the impact of gender across a broad spectrum of subject areas. Subjects covered include: business, education, literature and the arts, health sciences, history, political science, public policy, sociology, gender and women's studies and more
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ProQuest TelecommunicationsProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.
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Communication SourceIncludes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
Advertising Databases
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Communication SourceIncludes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
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eMarketereMarketer provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
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MintelMintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.
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MarketResearch.com AcademicFind lengthy, detailed market reports or brief white papers describing all types of businesses. Covers international and US markets.
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Gale Business CollectionBusiness Collection provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
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Harper's Bazaar Archive (1867 - current)Full color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.
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AdViews: A Digital Archive of Vintage Television CommercialsAdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
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Market Research and American Business, 1935-1965Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
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WARCPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.