Research Guides: PR 463 Research & Analysis: Databases

Search Tips

Once you have identified your Research Question generate a list of words, or Keywords that are related to your topic. For example, your question, coffee shops and college campuses. The keywords related to your topic:

"Internet communications" and "cafes" and coffee shops and "colleges or universities" and marketing and blogs, etc...

search keywords:

"coffee shops" and marketing

search tips

Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you generate a list of keywords, or concepts related to your topic.

Keywords

travel, tourism, e-commerce, "mobile devices", smartphones, United States,vacations, digital travel, etc....

Use AND, OR, NOT to connect your phrases/keywords

to locate both smartphones AND travel

to locate either word U.S. OR United States

to locate (the first word) vacation NOT trip

* truncation symbol

travel* travels, travelers, traveling, traveled

Trade Publications

Business Databases

EBSCO Business Source Complete
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
ABI/INFORM Collection
Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal.

Available through ProQuest Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest.
Business Insights: Essentials
Business collection, easy-to-use company fundamentals and investment research reports, SWOT reports, industry rankings, profiles, market
Business Abstracts with Full Text (H.W. Wilson)
Business Abstracts with Full Text offers a multitude of business magazines and scholarly journals.

This comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more. Part of the OmniFile collection.
ProQuest - Multiple Databases
ProQuest Multiple Databases is a multi-disciplinary index suitable for both undergraduates and graduate students.

It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles, and provides full-text for a significant number of the articles included from a variety of contemporary research databases. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.

SAGE Premier
SAGE Premier. Access to more than 500 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine...
EconLit
An index of economic literature. Subject indexing and abstracts of journals and over 500 collective volumes per year, plus books, dissertations, and working papers.
PAIS International
Public affairs database.

Gale Small Business Collection
Small Business Collection provides access to academic journals and magazines perfect for both business school students and entrepreneurs. The database offers content that includes insights, tips, strategies and success stories.
SAGE Business Cases
SAGE Business Cases is the first discipline-wide digital collection tailored to library needs. These cases bring business to life – inspiring researchers to develop their own best practices and prepare for professional success.
Business Insights: Global
Business Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries.

Communication Research Databases

Here are a few databases to begin your research:

Communication Source
Communication Source offers abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies and other fields relevant to the discipline.
ProQuest Research -Multiple Database
ProQuest Multiple Databases is a multi-disciplinary index. It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
GenderWatch
GenderWatch is a full text database of publications that focus on the impact of gender across a broad spectrum of subject areas. Subjects covered include: business, education, literature and the arts, health sciences, history, political science, public policy, sociology, gender and women's studies and more

more... less...

ncludes content on the impact of gender and gender roles on areas such as: the arts, popular culture and media, business and work, crime and criminology, education, research and scholarship, family, health care and medicine, politics, policy and legislation, pornography, religion, sexuality and sexology, sports and leisure.Publications include academic and scholarly journals, magazines, newspapers, newsletters, regional publications, books, booklets and pamphlets, conference proceedings, and government, n-g-o and special reports.
ProQuest Telecommunications
ProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.