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PR 463 Research & Analysis: Home

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

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Introduction

Welcome to the Research Guide for Journalism 463. 

This guide was created as a resource to assist you as you begin your research for the Course Project.

 

"Solution Concept" image courtesy of ponsulak at FreeDigitalPhotos.net 

 

Subject Guide

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Eduardo Tinoco
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