CMGT 541: Integrated Communication Strategies: Home

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.

Introduction

 

Image,Business Strategy Diagram courtesy of Stuart Miles / FreeDigitalPhotos.net

Need further research assistance? Schedule an appointment with Chimene.

Happy Researching!

 

Subject Guide

Profile Photo
Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
213-740-2332
Social: Twitter Page