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Marketing and Advertising

This is a guide to key marketing and advertising resources, both at USC and within the marketing industry.

Accessing Books

If these books or any others are not held by USC (check here: https://libraries.usc.edu/), Interlibrary Loan and Document Services may be able to obtain them for you: https://libraries.usc.edu/interlibrary-loan-and-document-services

Reference

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