Marketing and Advertising

Browse market research by category (Food & Beverage; Technology & Media; Heavy Industry; Demographics; Life Science; Consumer Goods; Service Industries; Public Sector) or search for a known product or service (e.g. Credit Card). Includes Freedonia Focus and Kalorama, among others.

Go to 'Member Login' at upper right and click 'IP Authenticate' to search. Browse market research by collection (Life Sciences; Sensors; Materials; Environment & Sustainability; Commerce) or search for a known product or service (e.g. Biofuels).

Locate and select the (+) expand option beside "Deliverable Types" under FILTERS. Check the box for "Industry Research." Browse industry research by category (Aerospace & Defense; Automotive & Transportation; Business * Financial Services; Career Research; Chemicals, Materials & Nutrition; Consumer Products; Education; Electronics & Security; Energy & Power Systems; Healthcare; etc.) Add search terms to the "Search here" box (e.g. Drone).

Locate and select "Advanced" below the search box. Scroll down to locate "Content Type" and check boxes in the dropdown menu for "Market Analysis" and "Market Share." Also consider checking boxes for "Magic Quadrants" and "Market Data & Statistics" or "Market Guides." Add search terms (e.g. Cloud) to the search box. Categorically, Gartner's strengths include: Artificial Intelligence; Data & Analytics; Telecommunications; Cloud Computing; Information Technology; Data Security; API Management; Automation; HR & Talent Management; Business Software; etc.

Search for a company or industry (e.g. Tesla) and select the relevant industry report. On the side-navigation, examine the "At a Glance" tab to locate the "Executive Summary." Also view the "Products and Markets" tab to locate industry revenue within the "Major Market Segmentation" and the "Companies" tab to locate market share data for major companies.

Locate SEARCH ALL CATEGORIES, select "Industries" and select the the "Go" button. Browse industry research by category (Appliances and Electronics; Drinks; Food and Nutrition; Health and Beauty; Home Products; Luxury and Fashion; Nicotine and Cannabis; Services; B2B) or search for a known product or service (e.g. Soup). Includes an international focus (e.g. Consumer Electronics in Japan).

Locate and select "Advanced Search" above the search box. Scroll down to "Document type:" and check boxes in the dropdown for "Industry Report" and "Market Report" and "Market Research." Add search terms (e.g. Colleges) to the search box. Includes Fitch Solutions and D&B First Research.

Sage Data (formerly Data-Planet) is an interactive database that allows users to create tables, maps, and figures from a variety data sources covering banking, criminal justice, education,energy, food and agriculture, government, health, housing and construction,industry and commerce, labor and employment, natural resources and environment, income, cost of living, stocks, transportation, and more.

Locate and select "Advanced Search" from the home screen. Scroll down until "by content type:" is visible. Check the box for "Market Share / Rankings" and "Market Research Reports." Add search terms to the "Terms" box (e.g. Paint) and select "Document Title" in the dropdown beneath "Field." Includes Plunkett Analytics and MarketLine among others.