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The Journal of Consumer Research is a peer-reviewed academic journal covering research on all aspects of consumer behavior, including psychology, marketing, sociology, economics, anthropology, and communications.
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of peer-reviewed theoretical and empirical research. With a foundation in the social sciences, the JCB showcases innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
Bart Schutz is a well-known speaker on the irrationality of human beings. He specializes in how to influence online consumer behavior, which in his opinion is the holy grail for psychology, marketing, service and sales.