Research Guides: GESM 131b (Social Media Analysis: Media and the Latinx Community): Social Media Tools

Web resources

Google Trends
Compare search terms over time.
Social Media Macroscope
Free social media data, analytics and visualization tools for researchers at all levels of expertise. Includes SMILE, an open-source social media analytics tool to collect and analyze data from Twitter and Reddit; and BAE, a Brand Analytics Environment to gain insight into how individuals and groups may interact with brands and various organizations. [BAE requires an IBM Cloud Account login.]
SocialMention
A social media search and analysis platform that aggregates user generated content into a single stream of information. Best suited for tracking brands and simple sentiment analysis.
Social Searcher
Social media search engine including Facebook, Twitter, Instagram and more. Has simple filters and analytics, including sentiment analysis. Free account limit to 100 searches.
TalkWalker
Free account for one project to run social media searches for brand tracking. Includes analytics with sentiment and simple demographic filters.

Voxgov
Search publications, press releases, and social media activity of U.S. government agencies and legislative unites including legislators, department chiefs, and other branches in the federal government. Social media includes Twitter feeds, YouTube videos and other output by government entities. Congressional documents such as hearings are also available.