Industry Databases
These Industry databases can help you get a handle on the state of the industry, key statistics, external drivers, industry SWOT (as opposed to company SWOT), competitors, trends, operating conditions, forecasts and more. If your company is a major player in the industry (and public), some of these industry databases may even have their own reports on the company, with market share, overview and analyst insights.
Of particular note for consumer analysis is:
- Mintel This link opens in a new windowGlobal market research reports based on their analysis of consumers (including surveys), markets, new products and competitive landscapes. Covers Automotive, Beauty & Personal Care, Drinks, Financial Services, Food, Foodservice, Health & Nutrition, Household, Marketing, Pet, Retail & Apparel, Technology & Media, and Travel & Leisure.
For digital technology, try:
- Insider Intelligence (formerly known as eMarketer) This link opens in a new windowProvides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
- Statista This link opens in a new windowaccess to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.