COMM 209: Communication and Media Economics: Industry Research

Industry Databases

These Industry databases can help you get a handle on the state of the industry, key statistics, external drivers, industry SWOT (as opposed to company SWOT), competitors, trends, operating conditions, forecasts and more.  If your company is a major player in the industry (and public), some of these industry databases may even have their own reports on the company, with market share, overview and analyst insights.

Of particular note for consumer analysis is:

For digital technology, try: