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COMM 209: Communication and Media Economics

Economic and political economic principles for the analysis of communication and media industries including broadcasting, newspapers, motion pictures, music, video games, advertising and public relations

Company Research

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Is your company public or private? You can find a wealth of information on many publicly traded companies. If you company is private, you will have a little more work to do. Private companies are not obligated to share any their information on their finances.

Do you know your companies competitors?  Search Hoovers for your company to find the competitors. For example, if your company is Time Warner Cable the competition is: AT&T (Top Competitor), Comcast (DISH Network).

SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.


SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0