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Is your company public or private? You can find a wealth of information on many publicly traded companies. If you company is private, you will have a little more work to do. Private companies are not obligated to share any their information on their finances.
Do you know your companies competitors? Search Hoovers for your company to find the competitors. For example, if your company is Time Warner Cable the competition is: AT&T (Top Competitor), Comcast (DISH Network).
Company Research
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PrivCoPrivCo is the premiere source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You must create an account (USC e-mail address) to login.
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Business Insights: EssentialsResearch and analyze companies and industries around the world with extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, SWOT reports, industry rankings, profiles, market share data, company histories, and more.
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GartnerResearch from Gartner, Inc., an information technology research and advisory company. Gartner works with clients to research, analyze and interpret the business of IT.
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LexisNexis Academic (Nexis Uni)Database of full text online news, legal cases, and company information from 1980 to present.
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Mergent WebReportsMergent WebReports provides online access to the Moody's/Mergent manuals. These manuals provide corporate histories, business descriptions, and information on properties, subsidiaries, officers and directors, long-term debt, financial statements and municipal debt. Years vary 1920's to present.
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Mergent OnlineU.S. Company Data. An Internet-accessible subscription service covering 10,000 public companies and their SEC filings
International Company Data. More companies from more countries than any other international database, with global searching across databases. -
Standard & Poor's NetAdvantageA comprehensive source of business and investment information, offering on-line access to Standard & Poor's independent research, data and commentary on stocks, bonds, funds, and industries. Content includes detailed tock reports, company profiles, bond reports, corporation records, mutual fund reports, security dealers directory and industry surveys.
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Hoovers Company Profiles (Proquest)This database contains proprietary information about more than 40,000 public and non-public companies and 225,000 key executives.
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MintelMintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.
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Business Abstracts with Full Text (H.W. Wilson)Business Abstracts with Full Text offers a multitude of business magazines and scholarly journals.
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EBSCO Business Source CompleteThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
SWOT Analysis
Strength, Weakness, Opportunities and Threats (SWOT)
The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.
SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0