Industry Research Tips
To understand a company and its competitors, you need to understand the industry of which it is a part, even if you are looking for information about a niche industry.
Finding information about an industry includes the following steps:
This content was written by librarians at the USC Business Library.
This guide includes suggested starting points for research on individual companies and industries. The USC Libraries subscribe to and own many additional databases, books, and research materials to aid you. Please review the subject guides below for additional sources.