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PR 427: Structured Inquiry in Public Relations and Advertising

Search Tips

Once you have identified your Research Question generate a list of words, or Keywords that are related to your topic. For example, your question, coffee shops and college campuses. The keywords related to your topic:

"Internet communications"  and "cafes" and coffee shops and "colleges or universities" and marketing and blogs, etc...

search keywords:

"coffee shops" and marketing

Advance Keywords search:

travel, tourism, e-commerce, "mobile devices", smartphones, United States,vacations, digital travel, etc....

Use AND, OR, NOT to connect your phrases/keywords

to locate both smartphones AND travel

to locate either word U.S. OR United States

to locate (the first word) vacation NOT trip

 * truncation symbol

travel*  travels, travelers, traveling, traveled

 

 

General Research Databases

Here are a few databases to begin your research:

Climate & Environment Databases

Business Databases

Advertising Databases