Textbooks
These books are required or recommended readings for courses in the Biopharmaceutical Marketing (BPMK), Healthcare Decision Analysis (HCDA), and Pharmaceutical Economics and Policy (PMEP) degree programs. These lists are made near the start of each semester and may be incomplete. Review course syllabi for additional readings. Learn more about finding full-text articles on the Articles tab.
Biopharmaceutical Marketing (BPMK)
Choice-Based Conjoint AnalysisPublication Date: 2010
Essentials of Health Care Marketing (5th ed)Publication Date: 2022
The Essentials of Marketing ResearchPublication Date: 2013
Healthcare Decision Analysis (HCDA)
Basic & Clinical Biostatistics: Fifth EditionPublication Date: 2019
Building Core Competencies in Pharmacy InformaticsPublication Date: 2010
Global New Drug Development: an introductionPublication Date: 2014
HBR's 10 Must Reads on Leadership for Healthcare (with Bonus Article by Thomas H. Lee, MD, and Toby Cosgrove, MD)ISBN: 1633694321Publication Date: 2018
Health Insurance and Managed Care: What it is and how it works, 5th ed by Publication Date: 2019
A Practical Guide to PharmacoeconomicsPublication Date: 2020
Principles of Research Design and Drug Literature Evaluation, Second EditionPublication Date: 2019
