Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

PR 340: Introduction to Advertising: Databases

Advertising Research Databases

Here are a few databases to begin your research:

Business perspective Databases

search tips

Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you  generate a list of keywords, or concepts related to your topic


marketing, youth, luxury brands, automobiles, hybrid cars,soft drinks, etc....

Use AND, OR, NOT to connect your phrases/keywords

to locate both hybrid AND cars

to locate either word U.S. OR United States

to locate (the first word) soda NOT carbonated drinks

 * truncation symbol

tech*  tech, technology,technological, technologies

Types of resources


scholarly articles


trade publications

case studies


government reports

book chapters