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Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
This database from Geographic Research, Inc. enables non-technical users to quickly create thematic maps, reports, ring studies and location analyses using extensive demographic, social, business and marketing data from many sources including the US Census, Experian Simmons and more. Access to the database is limited to 10 users.
PrivCo is the premiere source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You must create an account (USC e-mail address) to login.
This database offers top-line international market research overviews focusing on 40+ industries in more than 40 countries worldwide, including regional summaries. It provides market size, share, forecasts and segments.
Market Research study of a market or potential market for a company’s product. Market research is done before developing or changing a product to ensure that there is demand for the product and that the product will be distinct from similar products. Market research involves surveying current and potential customers about what types of products or services they might want. It also may involve looking at other research conducted on the demographics of a region or a group of potential customers.
Market research. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/market_research/0
Using Market Research:
What type of information would you be interested in locating about your company Netflix, Abercrombie & Fitch, Volvo, or WNBA?