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CMGT 540 : Market / Company Research

Uses of Communication Research

Market Research Reports

Industry Research

Checkout the Industry Research Guide

Company Research

SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

 SWOT Analysis Signpost, Image courtesy of scottchan /

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.

SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from

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