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CMGT 540: Uses of Communication Research: Market / Company Research

Uses of Communication Research

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SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

 SWOT Analysis Signpost, Image courtesy of scottchan / FreeDigitalPhotos.net

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.


SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0

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