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Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you generate a list of keywords, or concepts related to your topic.
Keywords
marketing, luxury brands, athleisure, makeup, influencer, sustainability, travel, ecotourism
Use AND, OR, NOT to connect your phrases/keywords
to locate both marketing AND athleisure wear
to locate either word U.S. OR United States
to locate (the first word) soda NOT carbonated drinks
* truncation symbol
tech* tech, technology, technological, technologies
Types of Resource
| trade publications | book chapters | reports |
| peer reviewed | magazines | case studies |
| books | newspapers | industry reports |
Advertising Research Databases
Here are a few databases to begin your research:
- Emerald This link opens in a new windowArticles from key journals and books in the fields of management, information science and engineering. Most, but not all, journals and books provide full-text access.
- WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
- ProQuest Business This link opens in a new windowProQuest Business provides full text access to articles, reports and other resources in nine databases including ABI/Inform, the Wall Street Journal, New York Times, Los Angeles Times, Business Dissertations, Historical Annual Reports and more. An excellent starting point for business research.
- Business Insights Global This link opens in a new windowBusiness Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.
- ProQuest Telecommunications Database This link opens in a new windowProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.
- EBSCO Business Source Complete This link opens in a new windowThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
Business perspective Databases
- Business Abstracts with Full Text (H.W. Wilson)Business Abstracts with Full Text™ offers a multitude of business magazines and scholarly journals: this comprehensive database contains the full text of articles from more than 510 key publications.
- EBSCO Business Source CompleteThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
- LGBT Life with Full TextLGBT Life is the premier resource to the world's literature regarding Gay, Lesbian, Bisexual, Transgender and Transsexual issues. Comprehensive coverage includes traditional academic, lifestyle, and regional publications and more...
- Web of ScienceWeb of Science (a.k.a. Web of Knowledge): Provides citations covering over 10,000 high-impact journals in the sciences, social sciences, and arts and humanities, as well as international proceedings.
- Gale OneFile: Pop Culture Studies This link opens in a new windowProvides access to scholarly journals and magazines that both analyze and contribute to popular culture. The database offers useful information for researchers in social science, history, art or liberal arts courses.
Additional Article Databases
Since Public Relations is an Interdisciplinary subject, there are subject specif database that you can search to find articles related to your area of research.
- Proquest Design and Applied Arts Index (DAAI) This link opens in a new windowCovers both new designers and the development of design and the applied arts since the mid-19th century, surveying disciplines including ceramics, glass, jewelry, wood, metal smithing, graphic design, fashion and clothing, textiles, furniture, interior design, architecture, computer aided design, Web design, computer-generated graphics, animation, product design, industrial design, garden design, and landscape architecture.
- Arts & Humanities Database This link opens in a new windowThis full-text journal database features hundreds of titles covering Art, Architecture, Design, History, Philosophy, Music, Literature, Theatre and Cultural Studies.It is designed to complement the following indexes: ABM, Avery, BHA, BHI, DAAI, Index Islamicus, MLA, Philosopher's Index and RILM. Provided by ProQuest.
- Bloomsbury Fashion Central This link opens in a new windowBloomsbury Fashion Central is a dynamic digital hub for interdisciplinary research in fashion and dress. Includes the Berg Encyclopedia of World Dress and Fashion, an extensive E-Book collection, a vast image bank, and links to related reference resources.
- GQ Archive This link opens in a new windowThe backfile of GQ magazine, from its launch in 1931 (as Apparel Arts) to the present. One of the longest-running, most influential men's magazines, GQ expanded its initial focus on fashion to cover general men’s-interest subjects. The digital archive makes available a wealth of editorial content and photography, providing essential insights into the 20th/21st-century history of fashion, popular culture, masculinity, and society.
- Google Scholar This link opens in a new windowFiltered Google Search finding scholarly journal articles, books, citations, and case law.
- Sociological Abstracts This link opens in a new windowAbstract database of sociology and social and behavioral sciences literature from 1952 to present. Includes journal articles, conference papers, books, and dissertations.
- PsycINFO This link opens in a new windowAbstract and citation database of scholarly literature in psychological, social, behavioral, and health sciences. Includes journal articles, books, reports, theses, and dissertations from 1806 to present.
- JSTORA growing full text collection of core social science, humanities, and science journals. No coverage from 2006-present.
- PAIS InternationalPublic affairs database.
- Worldwide Political Science AbstractsThis database provides citations, abstracts, and indexing of the international journal literature in political science and its complementary fields, including international relations, law, and public administration and policy. Over 1,700 titles are monitored for coverage and, of these, 67% are published outside of the United States.
- GenderWatchDatabase for gender studies.
- ScienceDirect JournalsAccess over 1,800 peer reviewed academic journals.
- Women's Studies InternationalIndex to the core discipline In Women's Studies and feminist research.