Subject Guide
Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
room 224
cetucker@usc.edu
213-740-2332
Subjects: Communication & Journalism, Gender & LGBTQ Studies
Introduction
Personal Brand
"distinctive way somebody wishes to be seen the public expression and projection of a person’s identity, personality, values, skills, and abilities. It aims to influence the perceptions of others, emph sizing personal strengths and differentiating the individual from others."
Qatar Financial Center (Ed.). (2014). Personal brand. In QFinance: The Ultimate Resource (5th ed.). A&C Black. https://search.credoreference.com/articles/Qm9va0FydGljbGU6MzkyNzYw?aid=98123