Skip to Main Content

Market Entry Strategy

This guide is intended to assist anyone developing an international business proposition or market entry strategy.

APA Style Resources

Listed below are example citations for several of the resources listed within this guide. If an example is not listed, contact Benjamin Hall (hallbenj@usc.edu) and he will promptly provide an example for you. 

IBISWorld

Brocker, M. (2022, June). Smartphone app developers in the US (Industry Report OD5817). IBISWorld. https://www.ibisworld.com/

Mergent Online

Mergent Online. (n.d.). Apple Inc. company details: earnings estimates [Data set]. Retrieved July 24, 2022, from https://www.mergentonline.com/

Mergent Online. (n.d.). Microsoft Corporation competitors [Chart]. Retrieved July 25, 2022, from https://www.mergentonline.com/

Passport

Elster, J. (2022, June 16). Consumer values and behaviour in Japan [Country report]. Passport. https://www.euromonitor.com/

Euromonitor International. (2022, July). Savoury snacks in Indonesia: sales of savoury snacks 2008-2027 [Chart]. Passport. https://www.euromonitor.com/

Euromonitor International. (n.d.). Company shares of beer in China 2016-2021 [Data set]. Passport. https://www.euromonitor.com/