Detailed information on advertising agencies and advertisers.
Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases. 2 users access
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others. Commercials will be added in phased batches over several months in 2009.
Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice through leading business and trade publications.
Full color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.
Provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
Technology, media and telecom research from the media research division of S&P Global Market Intelligence, a merger of S&P Capital IQ and SNL Financial. Covers Technology; Broadcast; Film & TV Programming; Global Multichannel; Internet & OTT; Mobile, TV Networks; US Multichannel and US MediaCensus reports.
Instructions: Sign up with your USC email address by going to 'New User Sign Up/S&P Capital IQ Pro New User Sign Up'. Then go to the Industries tab/Technology, Media and Telecommunications.
Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
These primary source documents are accompanied by hundreds of advertisements from the time period.
454 videos and over 143 hours are available in this collection. It includes in-depth interviews with experts from across the globe on topics as varied as innovation management, corporate social responsibility and social media marketing.
SRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources.
The print versions are useful when you have specific publications in mind, but our online access allows you to search across publications using keywords.
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.