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Detailed information on advertising agencies and advertisers.
Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases. 2 users access
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others. Commercials will be added in phased batches over several months in 2009.
Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice through leading business and trade publications.
Full color digital scans of all issues, from cover to cover. Supports academic research in a range of fields, including: gender studies, fashion, marketing, advertising, consumerism, material culture, design and more.
Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
These primary source documents are accompanied by hundreds of advertisements from the time period.
454 videos and over 143 hours are available in this collection. It includes in-depth interviews with experts from across the globe on topics as varied as innovation management, corporate social responsibility and social media marketing.
SNL Kagan provides financial data, analytics, research reports and other information on media and communications companies including wire-line, wireless, cable, satellite, broadcasting, content, distribution, publishing, advertising, and new media. New users are required to create an individual user account using their USC email address. Works best with Chrome and IE; does not work with Firefox . Provided by S&P Global.
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.