Databases
The following USC Libraries databases are where you can search for information for advertising. You many need to use more than one to locate what you need.
- Mintel This link opens in a new windowMintel Reports and Mintel Trends provide comprehensive, in-depth consumer and market analysis and trends. Mintel Global New Product Database includes detailed product data on new products in the food, drink, beauty and personal care, health and hygiene, home care and pet markets..
- WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
- SRDS - Standard Rate and Data Service This link opens in a new windowProduced by Standard Rate and Data Service, which compiles contact information and advertising rates for a variety of media sources. Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences.
- Advertising Red Books (Winmo) This link opens in a new windowDetailed information on advertising agencies and advertisers. Agency Database contains detailed profiles of close to thousands of U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on thousands of U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases. 2 users access
- BCC Research This link opens in a new windowBCC Research provides objective, unbiased measurement and assessment of market opportunities with detailed market research reports.
Search tips
If you are looking for advertising rates adn other research,try some of the following:
" media kit" and vogue magazine
marketing and "Kate Spade"