Search Tips
Once you have identified your Research Question generate a list of words, or Keywords that are related to your topic. For example, your question, coffee shops and college campuses. The keywords related to your topic:
"Internet communications" and "cafes" and coffee shops and "colleges or universities" and marketing and blogs, etc...
search keywords:
"coffee shops" and marketing
SWOT Analysis
SWOT analysis is a framework to assess a firm's competitive strategy, in which the firm evaluates strategies to exploit its competitive advantages or defend against its weaknesses. Strengths (S) and weaknesses (W) involve identifying the firm's internal abilities or disadvantages; while opportunities (O) and threats (T) involve identifying external factors such as competitive forces, new technology developments, governmental intervention or domestic and international economic trends.
SWOT analysis is the first step in analysing a firm's strategic options. The two sides of the SWOT analysis matrix often point in opposite directions, leaving strategists with the paradox of creating alignment either from the outside in (market-driven strategy) or the inside out (resource-driven strategy).
SWOT analysis. (2011). In H. Thota, & Z. Munir, Palgrave Key concepts: Key concepts in innovation. Basingstoke, UK: Macmillan Publishers Ltd. Retrieved from https://libproxy.usc.edu/login?url=https://search.credoreference.com/content/entry/maci/swot_analysis/0?institutionId=887
Trade Publications
Legal Resources
- ProQuest Criminal Justice Database This link opens in a new windowProQuest Criminal Justice is a comprehensive database supporting research on crime, its causes and impacts, legal and social implications, as well as litigation and crime trends. In addition to scholarly journals, it includes correctional and law enforcement trade publications, crime reports, and other material relevant for researchers or those preparing for careers in criminal justice.
- HeinOnline Law Journal Library This link opens in a new windowHeinOnline is an ever-expanding, comprehensive, image-based collection of legal periodicals.
- Nexis Uni (formerly LEXIS/NEXIS Academic) This link opens in a new windowDatabase of full text online news, legal cases, and company information from 1980 to present. Includes Nexis Dossier and Total Patent One.
Business Databases
- EBSCO Business Source Complete This link opens in a new windowThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
- ABI/INFORM Collection This link opens in a new windowBusiness information, including journals, newspapers, magazines, trade publications, dissertations, conference proceedings, and market reports. Covers 1971-present. Includes US and international information.
- Business Abstracts with Full Text (H.W. Wilson) This link opens in a new windowContains full-text articles from key publications and provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports. It also includes more than 600,000 corporate names with references to specific industries and countries. Provided by EBSCO.
- ProQuest This link opens in a new windowDatabases of resources for arts, business, humanities, social sciences, science and newspaper resources.
- SAGE PremierSAGE Premier. Access to more than 500 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine...
- EconLitAn index of economic literature. Subject indexing and abstracts of journals and over 500 collective volumes per year, plus books, dissertations, and working papers.
- PAIS InternationalPublic affairs database.
- Gale OneFile: Entrepreneurship This link opens in a new windowAnalyze business insights, tips, strategies, and success stories. Updated daily. Best for business schools and entrepreneurs.
- SAGE Business Cases This link opens in a new windowSAGE Business Cases is the first discipline-wide digital collection tailored to library needs. These cases bring business to life – inspiring researchers to develop their own best practices and prepare for professional success.
- Business Insights Global This link opens in a new windowBusiness Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.
- ProQuest Business This link opens in a new windowProQuest Business provides full text access to articles, reports and other resources in nine databases including ABI/Inform, the Wall Street Journal, New York Times, Los Angeles Times, Business Dissertations, Historical Annual Reports and more. An excellent starting point for business research.
- ProQuest Central This link opens in a new windowThe largest single periodical resource available, bringing together complete databases across all major subject areas, including Business, Health and Medical, Language and Literature, Social Sciences, Education, Science and Technology, as well as core titles in the Performing and Visual Arts, History, Religion, Philosophy, and includes thousands of full-text newspapers from around the world.
- Communication Source This link opens in a new windowIncludes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
- LGBTQ+ Source This link opens in a new windowProvides scholarly and popular LGBTQ+ publications in full text, plus historically important primary sources, including monographs, magazines, newspapers and videos. It also includes a specialized LGBTQ+ thesaurus containing thousands of terms. A collection of 200 videos from the nonprofit organization "I’m From Driftwood" provides first-person accounts from those in the lesbian, gay, bisexual, transgender and queer community. Provided by EBSCO.