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Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
These primary source documents are accompanied by hundreds of advertisements from the time period.
esearch and analyze companies and industries around the world with extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, SWOT reports, industry rankings, profiles, market share data, company histories, and more.
Market research reports from several sources covering a wide range of industries, services and products. Content includes industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
Small Business Collection provides access to academic journals and magazines perfect for both business school students and entrepreneurs. The database offers content that includes insights, tips, strategies and success stories.
Mintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel. Users must create a personal account and reports can only be downloaded one section at a time.
Sports Business Research Network provides market research and industry news for the sports industry. SBRnet's site combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies.
ISI Emerging Markets (now known as EMIS) provides coverage of emerging economies in Africa, Asia, Europe and Latin America including articles, financial statements, industry analyses, equity quotes, macroeconomic statistics, and market-specific information.
The world's top enterprises is at the core of our business tools and service that customers find vital to their operations. In depth company history,financial, IPO, stocks and background information available. Also, use the Industries tab.
U.S. Company Data. An Internet-accessible subscription service covering 10,000 public companies and their SEC filings International Company Data. More companies from more countries than any other international database, with global searching across databases.
Mergent WebReports provides online access to the Moody's/Mergent manuals. These manuals provide corporate histories, business descriptions, and information on properties, subsidiaries, officers and directors, long-term debt, financial statements and municipal debt. Years vary 1920's to present.
A comprehensive source of business and investment information, offering on-line access to Standard & Poor's independent research, data and commentary on stocks, bonds, funds, and industries. Content includes detailed tock reports, company profiles, bond reports, corporation records, mutual fund reports, security dealers directory and industry surveys.
Global Market Information Database (GMID by Euromonitor) providesinternational company, country, industry and market information. Searchoptions include industries, countries, consumers, companies andgeographies. User has ability to download reports in Word, Excel or PDF
US and international company information from Bureau van Dijk including Datamonitor market research and company reports (same content as Mint Global with a different interface).
For specific industries such as travel, sports, tourism, health care, hospitality or travel and tourism check out the Industry Research guide created by the business librarians.
Strength, Weakness, Opportunities and Threats (SWOT)
SWOT Analysis Signpost, Image courtesy of scottchan / FreeDigitalPhotos.net
The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.
SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0