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Digital Social Media: Market / Company Research

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For specific industries such as travel, sports, tourism, health care, hospitality or travel and tourism check out the Industry Research guide created by the business librarians. 

 

SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

 SWOT Analysis Signpost, Image courtesy of scottchan / FreeDigitalPhotos.net

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.


SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0