COMM 375: Demographic

Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.

A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Census and American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Points-of-Interest business file providing access to over 5 million US business profiles. Includes MRI-SimmonsLOCAL consumer behavior dataset, which includes data on over 8,000 brands, 450 categories, and the MOSAIC consumer lifestyle segmentation system. Data is available down to the Census Block Group level.

An annual summary publication of statistics on the social, political, and economic organization of the United States.

Include a detailed description of a publication's statistical contents and primary bibliographic information like title, date, collation, agency report number (if any), and periodicity.